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Free eBook Sample: Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs, Chapter 17

Publisher: AICPA
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    Sample Chapter: Bulls-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs eBook Download Product #: 090491ef
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Chapter 17: Adding Social Media to Your Marketing Mix covers the following:

  • Marketing is Changing
  • Five Social Media Channels Well Suited For CPA Firms
  • Social Media Adoption Strategy:

    • Five Things to Listen for on Social Media
    • Four Free Tools to Help You Listen to the Conversation
    • The “Rule of Thirds” for Social Media Content
  • Measuring Results….and more!

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About the Publisher

AICPA

About the AICPA The American Institute of CPAs is the world’s largest member association representing the accounting profession, with more than 412,000 members in 144 countries, and a history of serving the public interest since 1887. AICPA members represent many areas of practice, including business and industry, public practice, government, education and consulting. The AICPA sets ethical standards for the profession and U.S. auditing standards for private companies, nonprofit organizations, federal, state and local governments. It develops and grades the Uniform CPA Examination, and offers specialty credentials for CPAs who concentrate on personal financial planning; forensic accounting; business valuation; and information management and technology assurance. Through a joint venture with the Chartered Institute of Management Accountants, it has established the Chartered Global Management Accountant designation, which sets a new standard for global recognition of management accounting.