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Strategy mapping has revolutionized the way that strategy has been formulated and executed. A natural evolution that builds on the success of the Balanced Scorecard, Strategy Mapping has been the subject of recent books, articles and discussions. This discourse has greatly raised practitioner awareness and interest in the value of integrated strategic scorecard systems by focusing on what these tools are, why companies adopt them and by providing high level implementation frameworks and examples from practice.
However, when it comes to actual implementation detail, practitioners soon find there is currently no detailed document, or set of guidelines, that illustrate how to take advantage of the power of Strategy Mapping in a straightforward, easy-to-understand format.
The Strategy Mapping MAG fills this gap by providing a set of guidelines that describe how to implement Strategy Mapping in a practical, step-by-step format.
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