Giving As a Family
Extend your practice to the next generation by helping your clients and their families fulfill their charitable goals. Here are key questions you should be asking today.
October 18, 2007
by Community Foundations
Helping clients and their families fulfill their charitable goals will strengthen your relationship and extend your reach to the next generation. With a deep understanding of local needs, community foundations are an ideal resource for family giving.
Just as parents can bequeath their wealth to their children, they can also pass down a legacy of philanthropy and community service. Creating donor advised funds for children at a community foundation is an excellent way to start building that tradition.
“Setting up a donor-advised fund for the children is a powerful way for families to gather around an activity that will contribute to community-building,” says John G. Davies, president and CEO of the Baton Rouge Area Foundation. “Philanthropy can become a connective tissue of their family structure.”
An invaluable partner in this group effort is the local community foundation. It can transform a young person’s fledgling interests into lasting charitable behavior. By talking to your clients about family philanthropy at a community foundation, you can expand your offerings and develop a strong relationship with the next generation.
Introducing Young People to Philanthropy
Donor-advised funds offer families a meaningful way to talk about community responsibility “in terms that aren’t just father preaching to daughter,” according to Kevin Lyle, a Louisiana donor. Lyle’s daughters were 15 and 12 when he set up donor-advised funds for them through the Baton Rouge Area Foundation, where Lyle, his sister and his father already had funds. “We can talk about how important it is to give back if you’re fortunate enough to have the resources,” says Lyle, who is also a technology consultant at the foundation. “It creates a good avenue for dialogue about a topic that may otherwise have to be conveyed in a preachy way.”
For some families, philanthropy begins even earlier. “With one of our funds, the grandparents gave donor-advised funds to six of their grandkids, ranging in age from six to 16,” says Heather Larkin Eason, executive vice president of the Arkansas Community Foundation. Another family includes donors who are eight-, nine- and 10-years-old. “Each child has to bring one idea to the table and make an argument for why the family should fund it, and then the family decides as a group,” Eason explains.
The Advisor’s Role
Some advisors may be hesitant to raise the question of family philanthropy with their clients. “[But] the benefit to the advisor is that the relationship in a comprehensive family plan will continue through the generations,” Davies says. It is also an opportunity for advisors to share their expertise. “These are big, thorny, difficult issues that people have to wrestle with, and the financial advisor has unusual insight into the questions and some of the answers,” Davies says.
When starting the discussion about family philanthropy, you can guide and shape your client’s thinking by asking a range of questions:
Many families find that starting a donor-advised fund at a community foundation — as opposed to creating a family foundation — can be the easiest and most effective means to put their charitable goals in action.
Still, Eason points out, misperceptions about community foundations may persist among some professionals. “Many advisors don’t understand that a community foundation is a neutral type of giving vehicle for a family, and not an end in itself,” she says. “They think that if they bring a community foundation into the discussion, then they are promoting a specific nonprofit or cause.”
The Benefits of Community Foundations
According to Eason, community foundations offer three major benefits to donor families:
Community foundations are also well-equipped to accommodate the ever-changing interests and complicated schedules of children and teenagers. “The children’s interest in recommending grants may come and go, especially in the teenage years,” Eason says. “But that’s another role of the community foundation. If we don’t hear from them for a while, we contact them to ask, ‘Have you thought about your fund?’ We try to keep it in the back of their mind.”
With the youngest donors, the community foundation’s local know-how becomes especially important. “The child might say something like, ‘What about animals?’” Eason explains. It’s then up to the community foundation to recommend local shelters and humane societies with a good reputation.
For more information, contact your local community foundation. Log onto www.communityfoundations.net.
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Jessica Winter is a freelance writer based in New York City.
Copyright © 2007, Council on Foundations