More Employers Turning to Social Networks As a Channel for Recruiting New Talent
No longer the exclusive domain of young people connecting with their friends, social networks are quickly becoming a powerful medium for employers seeking to recruit much-needed talent for their organizations.
July 24, 2008
Sponsored by The Mergis Group
by Jack Causa, senior vice president and group executive, The Mergis Group
The concept of professional networking is as old as the cocktail party, but the leveraging of online technology for this purpose is still growing in popularity. Originally launched as a means of social interaction between younger audiences, Web-based social networks have now achieved status as a great way to share more sophisticated content with others and stay connected to peers on the Internet.
For employers, they also offer a strategy for coping with the current economic pressures and ongoing talent shortages. These challenging times are forcing employers to be more creative in their recruitment efforts in order to find the best possible candidates for their organizations. With more employers turning to social networks as a recruiting channel, they have become a terrific medium for building your career.
Social Networking and Career Development
Social networks provide a fresh avenue for professionals to make new contacts without the time expenditure incurred attending mixers or scheduling lunches. That's because they offer the ability to reach a universe of individuals who might be able to make valuable introductions or recommendations for you.
Instead of hunting for a specific job, members of the network look to reach out and expand their network — in turn expanding their job opportunities. Often, building connections with other members result in accessing top jobs that aren't published in classifieds or traditional job postings.
The concept behind using social networks to find a job is easy: The more connections you make within the network, the more friends-of-a-friend you can meet and the better your chances of finding an employer or key contact who can make an introduction that might result in an employment opportunity for you.
Three Social Networking Sites to Explore
If you have not already done so, there are three major social networking sites you should explore right away if you are serious about expanding your network of professional contacts and building your career development options:
ConclusionAs with traditional "cocktail party" networking, social networking works best when you don't really need it to pay off for you — as a long-term career development safety net, rather than a tool for a quick-hit job offer. So forward-thinking accounting professionals won't wait until they need their social network to get it started; embrace this exciting technology wave and build yours now.
Jack Causa, CPA, is Senior Vice President and Group Executive at The Mergis Group. Causa is responsible for the management and operations of The Mergis Group, a division of Spherion that provides specialty professional recruiting and placement services across a range of professional disciplines, including finance and accounting, information technology, engineering, sales and marketing, legal and human resources. Causa has more than 25 years of experience in the professional recruiting industry and joins Spherion from Callaway Partners, a professional services firm, where he served as the partner responsible for the company's staff augmentation business. Prior to that position, Causa held leadership roles at Jefferson Wells, where he was a managing director and Kforce, where he was president of finance and accounting. He began his career at PricewaterhouseCoopers.