Twenty-one Hot Ideas From Accounting Marketers
Is social media marketing the answer to tight budgets?
June 15, 2009
There’s nothing like an economic downturn to remind accounting firms that sales and marketing are essential parts of doing business.
Until recently, many an accounting firm’s biggest problem was finding enough warm bodies to handle all the work that just came waltzing in the door. Today, accounting firms are dealing with clients in distress, over-leveraged staffing pyramids and the prospect that they actually may need to go find new business again.
So the Association for Accounting Marketing’s (AAM) annual summit a couple weeks ago in Austin, Texas, came at a time when marketers are being called upon to do more than ever to make up the shortfall. And they need do it all with less.
But if the AAM annual summit proved anything, it’s that dedicated, creative business people can cook up a slew of cool ideas and share generously with their professional peers. You could see the sharing on Twitter. Over the course of the four-day meeting, dozens of Twitterers shared hundreds of messages about new ideas and strategies.
All told, those Tweets were broadcast to upwards of 10,000 followers in marketing and professional services around the world. Indeed, social media marketing emerged as a key answer for marketing budgets slashed by the recession.
At the end of it, CPA firm marketer Diane Trepper from northern Virginia, was raving on Twitter, “My head is spinning. This has been an amazing conference.”
Here’s a sampling of some of the best tips, ideas and comments from Tweets at the conference:
To stay up to date with more tips, ideas and comments like these, join Twitter and follow these great professionals from the AAM Austin meeting: @aliona_Groh, @baratin, @bswan775, @AAMHQ, @Dhelwig, @dtrep, @hnparker, @JessicaLevin, @joerotella, @karidowell, @kellycmcdonald, @kristenllewis, @lancegodard, @lbenson1012, @michellegolden, @nadenlean, @nancymyrland, @newsucnuse, @outus, @pjend, @PKFNANews, @RaissaEvans, @sarah_johnson28, @shiftworldwide, @stacysoef, @teristora and @tucekj.
You can find me on Twitter here. And this week I’ll be at the Maryland Association of CPAs’ BizExpo. Expect a lot of Twittering, which you can follow under the hash tag. At the same time, attendees at the AICPA annual technology conference will be Twittering under the hash tag. (What’s a hash tag?) Feel free to follow along.
To COMMENT: Send an e-mail to Rick Telberg.
Copyright © 2009 CPA Trendlines/BSG LLC. All Rights Reserved. Used by Permission. First published by the AICPA.
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