Seven Essential LinkedIn Activities
Donít leave your computer without them!
September 20, 2010
You just started your company and need to generate revenue. You realize that membership in the local Chamber of Commerce may help you be successful. Having completed their online membership form you become a member and wait for your phone to ring. You’re convinced that it will, because you’re now a member of the Chamber!
During the first year, you attend one Chamber of Commerce networking event, but you leave early so you can go back to your office and wait for the phone to ring. It never does.
A year later, you receive your membership renewal. In disgust, you throw it away and mutter, “Why would I want to continue to pay my dues? I’ve been a member for a year and have not generated a single dollar of revenue. This organization just doesn’t work!”
Who’s to blame? You or the Chamber?
I have heard a lot of people tell me similar stories about their use of LinkedIn. They registered, built a very basic profile and got nothing out of it. Their “social networking phone” never rings and they feel like it is a waste of time. Like the Chamber of Commerce, LinkedIn is often blamed for something it didn’t do.
The missing element is simple, it’s called participation. There are people who generate lots of revenue from their involvement in their Chamber of Commerce. Funny thing, they happen to be the same people who are most actively involved!
You can generate a lot of benefits from LinkedIn. It just takes a little work. This article reveals the seven essential things you need to do to be successful in your LinkedIn activities:
Just like your local Chamber of Commerce, you need to be actively involved with LinkedIn and other social networks to see the best results. You just can’t sit around waiting for your virtual phone to ring. It probably won’t!
Becoming an active member of the LinkedIn community is pretty easy. Pick one of the items listed above and try it right now. You’ll find it’s easy to get involved and the results might even surprise you! Active involvement in LinkedIn will allow you to connect with clients, prospects, employees and referral sources. And these new connections may lead to new sources of revenue for your firm.
Barry MacQuarrie, CPA, is the director of technology at KAF Financial Group. MacQuarrie has extensive experience working with CPA firm technologies. He also has expertise in workflow, process improvement, disaster recovery planning, security and paperless office technologies.