Barry MacQuarrie

Essential LinkedIn Settings

Seven tips revealed.

February 7, 2011
by Barry MacQuarrie, CPA


LinkedIn is extremely popular in the accounting profession. In fact, over 70 percent of the accounting professionals that participated in the SocialCPAs 2010 Social Networking Survey told us that they will be using LinkedIn “more often” this year. I am making the assumption that you have a LinkedIn account and if not, please sign up for LinkedIn, it will make this article far more meaningful!

Are you concerned about your privacy on LinkedIn? Do you care if your connections can see each other? Do you know if LinkedIn applications have access to your personal information? Do you know how to access your LinkedIn settings?

The next time you login to LinkedIn take a look at the upper right corner of the screen. Do you see the arrow just to the left of your name? Click it and select Settings. This will lead you to a screen with an overwhelming number of settings for your account. In this article, I’ll help you make sense of the seven essential settings for your LinkedIn account.

My Profile Photo — Does your profile have your photo? I hope so because it makes it easier for people to recognize and/or remember you. This setting allows you to upload a photo and control who can see your profile photo. Your choices are your connections, your network or everyone.

Public Profile — Click this setting and it will open the Public Profile page. This page allows you to set your Public Profile URL. I strongly suggest creating a vanity URL for your account. You can use the Public Profile page to select which profile items (basic, picture, headline, summary etc.) appear on your public profile.

Manage Recommendations — This setting lets you request recommendation from coworkers and classmates. You can use the screen to make a recommendation of a colleague, service provider, business partner or student. Also, you can use this setting to determine which recommendation appears on your profile and withdraw a recommendation that you wrote.

Member Feed Visibility — According to LinkedIn’s site, “Your personal feed displays Network Updates from actions you have performed on LinkedIn.” This setting lets you choose who will see your updates. Your choices include nobody, your connections, your network or everyone.

Network Updates — This setting will display a list of any connections that you have selected to hide from your LinkedIn homepage. You can use this page to remove them from this list. The Manage Updates by Type is very powerful because it allows you to control what types of updates are displayed on your LinkedIn homepage.

Connections Browse — I have talked to several accounting professionals who are hesitant to connect to referral sources, clients or contacts on LinkedIn. They have told me that they don’t want their competition to be able to see these connections. Well, it’s Connection Browse to the rescue. This setting allows you to control whether or not your connections are allowed to browse your connection list.

Authorized Applications – In a past LinkedIn article, I outlined seven essential LinkedIn applications. This setting shows you a list of all applications that you have either installed or given access to your LinkedIn account. This includes a list of LinkedIn applications and external websites.

At last check, LinkedIn had over 25 Settings that you can control and this article only focuses on seven of these settings. I encourage you to spend time looking at the other settings and using them to secure your account. You should also check out the LinkedIn Learning Center for additional information about Settings and Personalization.

Enjoy and explore LinkedIn!

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Barry MacQuarrie, CPA, is the director of technology at KAF Financial Group. He has extensive experience working with CPA firm technologies and has expertise in social networking, workflow, process improvement, disaster recovery planning and paperless office solutions.