Most widely read online weekly for CPAs reaches 175,000 sets of eyes.
"The AICPA Insider™ newsletters represent a quantum leap forward in media, marketing and communications for the profession,” said popular accounting profession columnist, Rick Telberg. “The newsletters prove what can and should be done with leading-edge technologies at the crossroads of the profession and commerce.”
The original management team from 2001 remains on board today including: Editorial Director, Rick Telberg and columnists Jonathan Moreland, and George White.
Additional thought leaders from the profession have joined the roster over time: Randy Johnston, Lewis Schiff, Debra Feldman, Mary Command, Neal Frankle, CFP and Mary Schaeffer.
In addition to the weekly AICPA CPA Insider™, the monthly AICPA Tax Insider (45,000 readers) has been published since 2002 and the monthly AICPA Career Insider (105,000 readers) has been published since 2004. In early 2006 we rolled out AICPA Corporate Finance Insider (90,000 readers) and AICPA Wealth Management Insider (30,000 readers). In the fall of 2007, we launched AICPA Corporate Taxation Insider (80,000 readers).
Regular sponsors include Thomson Reuters, Paychex, SAP, Surgent McCoy, JobsintheMoney, Microsoft and Tax Talk Today.
We try hard to strike the right balance between consistency and continuous innovation. We keep tabs on all the important innovations that emerge in the fast-changing digital landscape. However, we recognize that our readers are extremely busy professionals who don’t have a lot of patience for frequent “upgrades” and continuous learning curves in order to get the news and product information they depend upon.
Added Telberg, “It's significant that AICPA members are embracing the online newsletters in such vast numbers and with such loyalty. It’s one of the most important two-way dialogs members can have with their national association. We're very proud to be a part of serving the profession in such a meaningful way."
Since 2001, the Insider newsletters have grown a great deal in readership, scope and complexity, but have still maintained a mantra of slow growth, continuous testing and micro-enhancements, so that readers can always find their favorite columnists, professional development resources and vendor information — in a familiar place — in as few clicks as possible.