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 December 10, 2007 — In This Newsletter:

Niches to Riches: CPAs Get Focused
by Rick Telberg/At Large
Practitioners find success in specialties. What are the top niches? Join the study; get the answers.

Make Direct Marketing Pay Off
by Larry Bildstein/Journal of Accountancy
Practical tips show you how to maximize your return on marketing investment.

Transfers of Personal Goodwill in the Sale of a Closely Held Business
by Michael Koppel/The Tax Adviser
When it comes time to sell, business owners who have strong relationships with customers can save big on taxes by combining a C Corporation with attribution of personal goodwill to the owner.

The Cash Trap
by Randy Myers/CFO Magazine
Cash may be a comfort in an uncertain economy, but it can also be a drag on shareholder value.

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Tech Corner

The Engine — Where Our Economy Gets Its Strength
Steve Ernst discusses the entrepreneurial spirit in the U.S. and the Ernst & Young Entrepreneur of the Year Program.

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Weekly Spotlight

The Prospect of Discovery
by Patricia Abram
Creating a ‘mind map’ of clients and prospects is an efficient way to capture relevant information about values, interests, relationships and assets.

Hot Ventures and Shady Profiteers  
Sponsored by AICPA Professional Liability Insurance Program
When there is a large supply of available capital from small investors seeking higher returns, shady operators proliferate. Both business principals and promoters whose primary motivation is personal profit emerge to promote new ventures.

2008 Numbers to Bear in Mind
Sponsored by Surgent McCoy CPE, LLC
Is it too early to start thinking about 2008 when changes that may retroactively apply to 2007 are still being hashed out in Congress?

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New and Noteworthy

AICPA International Issues Conference
Christopher Cox keynotes. Ideal for CEOs, COOs, practitioners and consultants dealing with DBA, international tax issues. January 10-11, 2008.

Improving Security With Root Cause Analysis
Experts reveal tools and techniques available to determine root causes to process failures. December 13

Convergence Key to Economic Development
So say 89 percent of respondents in a new survey by the International Federation of Accountants. View details (PDF).

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New in the CPA2Biz Store

Accounting Trends & Techniques, 61st Edition
The new edition of this popular bestseller is the most comprehensive collection of financial statement illustrations culled from 600 of America’s leading companies.

2007 Corporate Tax Returns Videocourse
Presenter Sidney Kess leads a team of tax authorities in reviewing major tax developments affecting 1120 and 1120S return preparation. Earn up to 24 CPE credits.

2007 Individual Tax Returns Videocourse
Sid Kess and team review major tax development affecting 1040 return preparation for 2007 and detail useful tax planning strategies. Earn up to 26 CPE credits.

The CPA's Guide to Retirement Plans for Small Businesses
(2nd Edition)

This new edition of Gary Lesser’s popular guide provides latest approaches and techniques. Add on Plan Illustration Software for quick results.

Didn't find what you were looking for? Visit the AICPA Store.

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This Week's Best Sellers

Bank, Credit Union and Other Depository and Lending Institution Industry Developments 2007-2008 — Audit Risk Alert

Prospective Financial Information — AICPA Audit and Accounting
Guide 2007

CPE Direct

Life Cycle Planning for the CPA Practice: Practical Strategies
and Forms

Sponsored Links

Cougar Mountain Software Is Integrated Accounting
Our best yet — CMS Professional V.12 now available!

SAP CPA Advisor Program
Join a select group of CPAs. Register at www.sap.com/cpa.

2007 Engagement Letter &
Client Questionnaire

Now available from Surgent McCoy.

Work Faster or Work Smarter?
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Career Resources

Know Anyone Who’s Looking? We’re in the Market for Talented CPAs at the Manager Level

Visit the CPA Career Center
CPExpress: 30-Day Free Trial
Hundreds of hours of CPE, 24/7 access, 1-2 credit courses.
AICPA Conferences

AICPA International Issues Conference
1/10/2008 - 1/11/2008
Washington, DC

Advanced Personal Financial Planning Conference
1/20/2008 - 1/23/2008
Las Vegas, NV

Fair Value Measurement Workshop
2/28/2008 - 2/29/2008
New York, NY

See Full Conferences Calendar
AICPA Webcasts
12/12 - Using Media Outreach to Attract Clients and Promote Your Financial Planning Practice
12/13 - Improving Security With Root Cause Analysis

12/17 - XBRL Public Review


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$25 Free Credit

AICPA Checks and Forms
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Prepare for Tax Season — Chase Paymentech makes it easier and more affordable for you to accept client card payments.
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