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  August 4, 2008 — In This Newsletter:

Ready, Set, Sit!
by Rick Telberg/At Large
Keeping CPA exam candidates on track. What are firms doing to help? Join the survey; get the results. Tune in to see Rick’s latest Video Snacks.

A Better Way to Gauge Profitability
by David Burns, et al./Journal of Accountancy
Systematic ratio analysis using the advanced DuPont model.

Don’t Mess With the IRS
by Alix Stuart/CFO Magazine
The agency is taking companies to court more often, and winning.

Employee Benefits and Pensions
by David Beausejour and Michael Lynch/The Tax Adviser
An analysis of the new Roth 401(k)/403(b) plans.

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Weekly Spotlight

Profile Your Ideal Client First
by John Bowen, Jr.
Eight key attributes to help you zero in.

Why Is Online Marketing So Complicated?
Sponsored by 60 Second CPE
Follow these four steps and you’ll never think that again.

Prepare Your Small Business for Disaster
Sponsored by Nationwide Insurance
SBA, Nationwide introduce small business disaster preparedness guide.

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New and Noteworthy

AICPA National Healthcare Industry Conference
Charles “Chip” Kahn keynotes. Ideal for board of directors, healthcare administrators, internal auditors. September 18-19

AICPA Webcast: How to Make Your Firm Attractive for Succession, Merger or Acquisition
Expert reveals how to develop best succession strategies for your firm. August 26

AICPA Simplifies New Exit Tax Rules
Under “Heroes Earnings Assistance and Relief Tax Act,” some
high-net-worth individuals who renounce their U.S. citizenship or green card are now subject to an “Exit Tax” regime. View details (PDF).

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New in the CPA2Biz Store

Write a Product Review and Share Your Opinions
Help others decide if a publication or self-study course is right for them. Look for the Reviews tab on the product page after you sign in.

Buying and Selling Businesses: The CPA’s Role
Become the key advisor to your client or employer in buying or selling a business — and earn CPE credit. DVD format is ideal for onsite staff training or individual self-study.

The International Financial Reporting Standards: An Overview
This informative IFRS overview captures the live presentation given to the AICPA Board of Directors. Choose the new On-Demand format for immediate online access and earn two CPE credits.

Depository and Lending Institutions — AICPA Audit & Accounting Guide 2008
Updated with conforming changes as of May 1, 2008, this new edition includes guidance in planning and performing audits under the risk assessment standards.

Not-for-Profit Organizations Accounting Issues and Risks 2008: Strengthening Financial Management and Reporting — Financial Reporting Alert
Gain a better understanding of the current accounting and regulatory developments affecting financial reporting.

Didn't find what you were looking for? Visit the AICPA Store.

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This Week's Best Sellers

Audit Sampling — AICPA Audit Guide 2008

Annual Update for Accountants and Auditors, 2008-2009 Edition

Tax Research Techniques,
Eighth Edition

The Accountant’s Business
Manual Online

Sponsored Links

Get Your CPA Firm's
Web site Optimized

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Investing: What Your Clients Don’t Know May Surprise You
AARP Financial can help.

CPAs Have Unique
Insurance Needs

Nationwide Insurance has a product just for them.

Sit Back, Relax and Enjoy a Live Webcast From CPE Link!
August – September schedule available now.

Need Proven Financial Professionals?
Trust the Mergis Group® — our talent always adds up.

Career Resources

Know Anyone Who’s Looking? We’re in the Market for Talented CPAs at the Manager Level

AICPA Conferences
National Governmental Accounting and Auditing Update
8/18 - 8/19, Washington, DC

2008 International Financial Executives Leadership Forum
9/24 - 9/26, National Harbor, MD

National Forensic Accounting Conference on Fraud
and Litigation Services

9/25 - 9/26, Las Vegas, NV
See Full Conferences Calendar
AICPA Webcasts
8/21 - Overcome Challenges and Implement Best Practices in Your PFP Practice

8/26 - How to Make Your Firm Attractive for Succession, Merger
or Acquisition

9/17 - SEC Quarterly Update Webcast Series — 3Q2008



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