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 December 1, 2008 — In This Newsletter:

Seven PFP Strategies That Canít Wait
by Rick Telberg/At Large
What are you doing to help worried clients? Tell us how CPAs should help. E-mail Rick Telberg.

Accounting and Finance Careers
by CPA Insider™ Staff
How to land that perfect job in today’s market.

Component Materiality for Group Audits
by Steven Glover, et al./Journal of Accountancy
Regulatory inspections and firm quality reviews have identified potentially troubling practices.   

Power Points
by Alix Stuart/CFO Magazine
Managing energy efficiently can save a lot of money these days. Evaluating all options is time well spent, but beware of quick fixes.

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Weekly Spotlight

The Wow Factor
by John Bowen, Jr.
Never underestimate the role that client service plays in your advisory business. Here's what the ideal client experience should look like. How does yours measure up?

Lifetime Gifts: What You Need to Consider
Sponsored by BNA Software
With proper planning you can transfer a significant amount of wealth either tax free or with considerable tax savings. Learn more from BNA Software.

Risk Prevention Key to Success
Sponsored by Nationwide Insurance
Nationwide Insurance offers online training.

What's Next?
Sponsored by Surgent McCoy CPE, LLC
We know Obama will change taxes in 2009, but will Congress offer surprises before then?

Seven Steps to Accounting Practice Marketing Success
Sponsored by Duct Tape Marketing for Accountants
Create significant and sustainable growth for your practice using these simple principles.

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New and Noteworthy

AICPA Employee Benefit Plans Accounting, Auditing and
Regulatory Update

Brad Campbell keynotes. Ideal for financial planners and CPAs specializing in employee benefit plan audits. December 11-12

The 2008 National MAP Survey
Jim Metzler and David Morgan present. Don’t miss this chance to see where your CPA firm stands and what developments could affect your firm’s future. December 2

Mark-to-Market Accounting and Financial Stability Bill Experts
On Call

View details (PDF).

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New in the CPA2Biz Store

Write a Product Review and You Could Receive an iPod™ Touch …
Review any publication or CPE course you have used. It’s easy.
Learn more.

2008 Corporate Income Tax Returns Videocourse
Presenter Sidney Kess leads a team of tax authorities in reviewing major tax developments and tax planning strategies. Choose new On-Demand format for immediate online access or DVD.

2008 Individual Income Tax Returns Videocourse
Sid Kess and team review major tax developments affecting 1040 return preparation and detail useful tax planning strategies. Choose new On-Demand format for immediate online access or DVD.

AICPA’s 2008 Federal Income Tax 'Workshop Update' by Sid Kess: Applying the Key Changes
Covering only the current year tax changes, this self-study course shows how to apply the latest changes and advise clients on new developments and tax-saving ideas for individual and business tax returns. Earn 14
CPE credits.

Adopting IFRS: Getting Your Organization Ready
Leading experts discuss their experiences with implementing IFRS within their own organizations in the Webcast On-Demand.

Didn't find what you were looking for? Visit the AICPA Store.

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This Week's Best Sellers
International vs. U.S. Accounting: What in the World Is the Difference?
Staff Training — Level I
Health Care Organizations — AICPA Audit and Accounting Guide 2008
Minimize the Effects of a Recession on Your Business
Sponsored Links
New! PPC's Tax, e-Practice Aids
For 1040, 1120S, 1065 & 1041 returns!
Buying or Selling a Practice?
Call 888-847-1040. Accounting Practice Sales – largest marketer of accounting and tax practices.
Emergency Economic
Stabilization Act
Spotlight on the Act’s tax incentives, from BNA Software.
CPAs Have Unique
Insurance Needs

Nationwide Insurance has a product just for them.
Seven Steps to Accounting Practice Marketing
Success Report

Get your copy — now available online at no-cost.
Now Available! NEW 2008
Tax EZ Tables

Surgent McCoy's bestselling desk reference is back.
Career Resources
Looking for Talented Manager-
Level CPAs
AICPA Conferences
AICPA Accounting Firm
Marketing Forum

1/15/2009 - 1/16/2009,
New York, NY
AICPA Advanced Personal Financial Planning Conference
1/19/2009 - 1/21/2009,
San Diego, CA
Fair Value Measurements Workshop
2/26/2009 - 2/27/2009,
New York, NY
See Full Conferences Calendar
AICPA Webcasts
12/2 - The 2008 National MAP Survey
12/3 - Year-End Accounting Roundup
12/4 - Year-End Audit Risk Alert


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