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 March 16, 2009 — In This Newsletter:

Four Marketing Tips for the Recession
by Rick Telberg/At Large
How’s busy season 2009 so far? Join the survey; get the benchmarks.

Corporate Survival in Today’s Economy
by Brad Sparks
One CFO outlines four distinct strategies.

A 2009 Tune-up for Your Firm’s Succession Planning
by Dominic Cingoranelli /Journal of Accountancy
Has your firm been proactive in making strategic decisions about succession? The good news is that even if you haven’t created a workable plan, it’s not too late to begin.

Transaction Analysis: Sponsored Spin
by Stephen Musante and Stephen Wegener/The Tax Adviser
CPA practitioners should note that the rules applicable to sponsored-spin transactions are very specific and require careful planning.

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Weekly Spotlight

Inside the Markets: Sink Your Claw(back)s Into This
by Jonathan Moreland
See what Goldman Sachs execs just got paid for 2005.

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New and Noteworthy

AICPA Webcast: Financial Risk Management: Essential Tools and Techniques
This Robert Half-sponsored event targets financial managers in nonfinancial organizations who are faced with the array of financial risks inherent in today's global economy and current economic crisis. March 19

AICPA National CFO Conference
Honorable Tom Ridge keynotes. Ideal for CFOs, CEOs, COOs, CAOs, CROs, finance directors, investment bankers. May 14-15

AICPA Launches Economic Crisis Resource Center Web site
Site provides CPAs with tools for minimizing the effects of a recession on their firm or company, articles on strategic planning, budgeting and forecasting and more.

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New in the CPA2Biz Store

Write a Product Review and You Could Receive an iPod™ Touch …
Review any publication or CPE course you have used. It’s easy.
Learn more.

Kess on 2009 Tax Legislation: Economic Stimulus Act
AICPA and CCH have joined forces with top tax expert Sid Kess for a straightforward yet comprehensive look at the new legislation in this new self-study course. Earn up to eight CPE credits. Reserve your copy today.

Business Sustainability: Keeping Lean But With More Green for the Company's Long Haul
Harness the power of sustainability to give your company a huge competitive edge while reducing financial risk and lowering the cost of capital — and earn eight CPE credits.

Advising Clients in Tough Times
Find help in answering your clients’ most pressing questions and in providing tax and financial strategies to weather the storm.

IFRS Digest: What U.S. Practitioners and Entities Need to Know Now
This collection of articles and white papers combined with commentary will help you develop a better understanding of the coming convergence. Save 10 percent with prepublication discount — be sure to use promo code SBH at checkout.

Didn't find what you were looking for? Visit the AICPA Store.

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This Week's Best Sellers

Guidance on Monitoring Internal Control Systems (2009)

Essentials of Valuing a Closely
Held Business

Inherited IRAs — What the Practitioner Needs to Know

PCAOB Standards and Related Rules 2009

Sponsored Links

Valuation for Financial Reporting (VFR) Seminar
Presented by the Appraisal Institute — REGISTER NOW!

Fujitsu fi-6010N Color Duplex Network Scanner
Simplifies document collaboration from one group through your entire enterprise.

NEW! AICPA Economic Crisis Resource Center
The online resource for CPAs during these difficult times.

Career Resources
AICPA Conferences
International Business, Accounting, Auditing and Tax
4/30 - 5/1, Washington, DC
AICPA Practitioners Symposium
5/4 - 5/6, Las Vegas, NV
Tax Strategies for the
High-Income Individual

5/7 - 5/8, Las Vegas, NV
See Full Conferences Calendar
AICPA Webcasts
3/19 - Financial Risk Management: Essential Tools and Techniques
3/31 - IFRS Quarterly Webcast Series — First Quarter 2009
4/1 - XBRL — Transforming
Financial Reporting


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