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 July 6, 2009 — In This Newsletter:

How to Judge CPA Firm Leaders
by Rick Telberg/At Large
Hint: It's not about billable hours.

Hey there! AICPA Insider E-Newsletters are now on Twitter! Follow us at AICPA_Insiders.

Ad Valorem Challenges for Your Client’s Business
by Jack Friedman, CPA, ABV
The taxes and protests revealed.

Want to Be a CFO?
by Alan Patterson, PhD
Here are three strategies you need to develop before you upgrade your résumé from controller to CFO.

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Weekly Spotlight

Change That Cold Call Into a Guaranteed Meeting
by Molly Sargent
Five surefire strategies to grow your prospective client list.

AICPA Controllers Workshop West. July 21-22 at Bellagio in Las Vegas, NV. Keynote session on Sustainability with Robert Laux, Microsoft Corporation. Career development strategies …  IFRS case studies … and more! Earn up to 19 CPE credits.

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New and Noteworthy

AICPA Controllers Workshop West
Robert Laux keynotes. Ideal for controllers, CFOs, treasurers, financial directors. July 21-22

Developing Discount and Capitalization Rates in Today's
Economic Environment

Experts will identify methods supporting the cost of capital determinations in today’s shifting economy. July 16

New AICPA Survey Finds Forty-Seven Percent of Small- to Mid-sized CPA Firms Optimistic About Economic Recovery
View details (PDF).

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New in the CPA2Biz Store

Write a Product Review and You Could Receive an iPod™ Touch …
Review any publication or CPE course you have used. It’s easy. But hurry. Deadline is July 31. Learn more.

Estate & Related Planning During Economic Turmoil
In handy download format, this new On-Demand publication focuses on how to assess and modify your firm’s estate planning services in a volatile market. Includes ready-to-use checklists.

Troubled Times — Current Economic Crisis: Critical Accounting and
Auditing Considerations

Identify and react to the areas of increased audit risk that have developed along with the crisis — and earn CPE credit.

Service Organizations: Applying SAS No. 70, as Amended — AICPA Audit Guide 2009
Updated with conforming changes as of March 1, 2009, this new edition summarizes applicable requirements and practices, and delivers "how-to" advice for handling audit issues common to Service Organizations.

Fraud and the Forensic Accountant: Tackling Fraud From Start
to Finish

Find a “soup to nuts” look at the fraud and forensic accountant’s world and practical guidance to handle this challenging role. Earn 39 CPE credits.

Didn't find what you were looking for? Visit the AICPA Store.

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Missed the latest headlines from AICPA Corporate Finance Insider? -- CPAs Battle a Tough Economy -- Cloud Computing -- ‘No Way That I Overpaid’ -- Common Duplicate Payment Problems Sign up for your FREE issues and stay up to date!

This Week's Best Sellers

State and Local Governments — Audit and Accounting Guide 2009

Tips and Traps for Dealing With the IRS: From Start to Finish

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COSO Guidance on Monitoring Internal Control Systems (2009)

Sponsored Links
Learn how to prosper in today's economy! AICPA Trusted Business Advisor (SM) Workshop. Save $50. Coming to a city near you!

Dealing With the Government in a Down Economy
Former U.S. Deputy Attorney General keynotes at Forensic Accounting conference.

Hey There! AICPA Insider E-Newsletters Are Now on Twitter!
Follow us @AICPA_Insiders.

Career Resources
AICPA Conferences
Advanced Estate
Planning Conference

7/20 - 7/22, San Diego, CA
AICPA Controllers Workshop West
7/21 - 7/22, Las Vegas, NV
National Governmental Accounting and Auditing Update Conference
8/10 - 8/11, Washington, DC
See Full Conferences Calendar
AICPA Webcasts
7/16 - Developing Discount and Capitalization Rates in Today's Economic Environment
7/22 - Cloud Computing Series
Part 2
7/29 - Pricing Your Advisory Work and Engagement Tips

AICPA Small Business Practitioners Tax Conference

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