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 July 13, 2009 — In This Newsletter:

Is Your Company Headed for a Flameout?
by Rick Telberg/At Large
The five steps to failure and three warning signs CPAs cannot ignore. How are CPAs handling the new economic realities: Join the survey; get the answers.

Live Webcast: FASB Accounting Standards Codification.
Join the professionís leading experts as they share their insight on FASBís Accounting Standards Codification!
Earn CPE credit.

Understanding the Three Pillars of the Current Financial Crisis
by Jason Rosenthal, JD and Jose Lopez, JD
Today’s financial crisis has generated new focal points of corporate concern and litigation. Here is a brief overview of what many consider to be the three pillars of the crisis.

Marketing in a Challenging Economy
by Blake Christian, CPA/MBT
Ten best-practice tips revealed.

Internal Ownership Transitions
by Dominic Cingoranelli, CPA/CMC
Use these four key strategies to success.

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Weekly Spotlight

Three Easy Steps to Win More Business
by Tracy Crevar Warren
Sales made simple with this proven technique.

Just announced!
AICPA Corporate Finance Insider selected:
WINNER of 2009 APEX Award for Publication Excellence.
Read more here:

SurePayroll Boosts Trusted Advisors' Payroll Profits With Enhanced Reseller Program
Sponsored by SurePayroll
SurePayroll’s Reseller Program includes new pricing structure and enhanced marketing assistance for accountants, bookkeepers and other trusted advisors.

No More Staffing Shortages — Find the Right Fit for Your Practice Right Now
Sponsored by Intuit
Profit from finding the help you need — Intuit’s Accountant Work Exchange offers free posting of projects to our nationwide network of professionals.

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New and Noteworthy

IASB Issues IFRS for Small and Medium-sized Entities
The AICPA’s Arleen Thomas, CPA, AICPA Senior Vice President-Member Competency, discusses IASB’s recent release of IFRS for SMEs. Watch the video.

AICPA Corporate Finance Insider Receives Award for
E-Newsletter Excellence

FASB Accounting Standards Codification Webcast
Experts divulge implications of new Accounting Standards Codification for preparers, auditors and others. July 14

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New in the CPA2Biz Store

Write a Product Review and You Could Receive an iPod™ Touch …
Review any publication or CPE course you have used. It’s easy. But hurry. Deadline is July 31. Learn more.

Estate and Related Planning During Economic Turmoil
In handy download format, this new On-Demand publication focuses on how to assess and modify your firm’s estate planning services in a volatile market. Includes ready-to-use checklists.

Troubled Times — Current Economic Crisis: Critical Accounting and
Auditing Considerations

Identify and react to the areas of increased audit risk that have developed along with the crisis — and earn CPE credit.

Service Organizations: Applying SAS No. 70, As Amended — AICPA Audit Guide 2009
Updated with conforming changes as of March 1, 2009, this new edition summarizes applicable requirements and practices, and delivers "how-to" advice for handling audit issues common to Service Organizations.

Fraud and the Forensic Accountant: Tackling Fraud From Start
to Finish

Find a “soup to nuts” look at the fraud and forensic accountant’s world and practical guidance to handle this challenging role. Earn 39 CPE credits.

Didn't find what you were looking for? Visit the AICPA Store.

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This Week's Best Sellers

State and Local Governments — Audit and Accounting Guide 2009

Tips and Traps for Dealing With the IRS: From Start to Finish

Forensic Accounting for Divorce Engagements: A Practical Guide,
Third Edition

COSO Guidance on Monitoring Internal Control Systems (2009)

Sponsored Links
AICPA/IASC Conference on IFRS in North America 2009: The U.S. Perspective. October 29 - 30, New York, NY. Register today and save! http://www.cpa2biz.com/AST/Main/CPA2BIZ_Primary/Accounting/Standards/PRDOVR~PC-IFRS/PC-IFRS.jsp

Register for our Reseller and Referral Programs webinar, schedule live demo — win an iTouch!

Career Resources
AICPA Conferences
National Governmental Accounting and Auditing Update Conference
8/10 - 8/11, Washington, DC
AICPA National Business Valuation School
8/17 - 8/21, Lewisville, TX
Fair Value Measurements Workshop
9/10 - 9/11, New York, NY
See Full Conferences Calendar
AICPA Webcasts
7/14 - FASB Accounting Standards Codification
7/16 - Developing Discount and Capitalization Rates in Today's Economic Environment
7/21 - Workforce Tactics for the Year of Economic Crisis

Special summer savings with Hertz!
$20 Off a weekly rental of any
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in Hertz #1 Club Gold!

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Whirlpool AICPA Exclusive!
Substantial savings off appliances and other products from the most popular brands in the appliance industry.
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Ten percent discount on monthly recurring charges for new or
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View More AICPA Member Elite Values


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