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 September 8, 2009 — In This Newsletter:

CPA Firms Battle Recession With New Marketing Plans
by Rick Telberg/At Large

Two in three firms plan to boost biz-dev efforts. What’s working in accounting marketing today? Join the survey; get
the answers

Earn one CPE credit with our free Webinar! Learn how to become a Trusted Advisor with Bank of America Merrill Lynch.

Single-Family Housing Prices and the Economic Recovery
by Jack Friedman, CPA, ABV
How to measure the real estate market with the right
benchmarks correctly.

What's Your Fraud IQ?
by Andi McNeal/Journal of Accountancy
How well do you know the signs of employee embezzlement? Do you know what to do when you suspect an employee is stealing? Take this quiz to gauge your knowledge.

Swimming Naked and Ponzi Losses
by Kip Dellinger, CPA
How CPAs can advise clients who have been defrauded.

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Weekly Spotlight

Branding Your CPA Practice
by Molly Sargent
Eight keys unlock the secret to making clients love your brand.

NEW! TaxWatch University. New tax staff core training from PPC and AuditWatch. In-house and public seminars. Five progressive levels of training. Click here for more:

The Big Proposal
Sponsored by AuditWatch
How the 2010-2011 tax provisions outlined by the Obama administration affect you.
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New and Noteworthy

AICPA Answers Questions for IRS Review of Tax Return

AICPA National Forensic Accounting Conference
Delena Spann, U.S. Secret Service keynotes. Ideal for sole practitioners, CFOs, controllers, financial managers. September 23-25

AICPA Webcast: Planning for 2010: The Year of the Black Box?
Experts divulge secrets on how to be a great leader during slumped economies and how to balance short- and long-term priorities.
September 15

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New in the CPA2Biz Store

Write a Product Review and You Could Receive an iPod™ Touch …
Review any publication or CPE course you have used. It’s easy. But hurry. Deadline is October 31. Learn more.

AICPA Professional Standards 2009
This new paperback edition is a source of professional standards applicable to non-public companies and contains pronouncements issued by the AICPA.

The Guide to Investigating Business Fraud
Developed by the seasoned fraud investigation team at Ernst & Young, this new publication provides a clearly defined framework for approaching a fraud investigation from start to finish. Save 10 percent with our special prepublication discount — use promo code SIX when ordering.

Applying the Risk Assessment Standards Using a Case
Study Approach

Examples and case studies help auditors in those specific areas they are struggling with most.

Accounting Guidance Library Featuring FASB Accounting Standards Codification™ and Select Audit and Accounting Guides — Special Member-Only Value Package
Ease the transition with this new online Library that includes FASB ASC with full functionality — including search and cross-referencing — and seven A&A Guides at special value pricing for AICPA members only.

Didn't find what you were looking for? Visit the AICPA Store.

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Check out the latest Video Snacks! -- Revenue Recognition in IFRS, featuring Deloitte’s D.J. Gannon -- 2009 Top Tech Initiatives, featuring James Bourke, WithumSmith+Brown -- AICPA Leadership Academy, featuring AICPA President Barry Melancon.

This Week's Best Sellers

AICPA Audit and Accounting
Manual 2009

Choice of Entity — Key Issues:
S Corp, C Corp, Partnership, LLC and Sole Proprietorship

Estate and Related Planning During Economic Turmoil

Internal Control Essentials for Financial Managers, Accountants and Auditors

Sponsored Links
AICPA Audit and Accounting Manual. Developed exclusively for small-and medium size CPA practices. A must-have engagement manual containing useful techniques and procedures for the engagements you conduct.

TaxWatch University
New tax staff core training from PPC and AuditWatch.

Award-winning Corporate
Finance E-Newsletter

Surviving the recession, IFRS, fraud and more. Subscribe here.

Career Resources
AICPA Conferences
AICPA National Forensic
Accounting Conference

9/23 - 9/25, Lake Buena Vista, CA

AICPA National Conference on
Credit Unions

10/19 -10/21, Chicago, IL

AICPA Not-For-Profit Financial
Executive Forum

11/5 -11/6, Anaheim, CA

See Full Conferences Calendar
AICPA Webcasts
9/15 - Planning for 2010: The Year of the Black Box?
9/16 - AS 5 Implementation for Audits of Non-Accelerated Filers:
Evaluating Deficiencies
9/17 - SEC Quarterly Update Webcast Series — 3Q2009
AICPA National Governmental and Not-for-Profit Training Program

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View More AICPA Member Elite Values


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