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 May 17, 2010 — In This Newsletter:

Learn how to take control of your firm's 'moments of truth' to increase client retention and gain a competitive advantage. Lockhart. Click here:

Rick Telberg 12 Hot Growth Tips for CPA Firms
by Rick Telberg/At Large

With the battle for clients tougher than ever and massive pressures from the economy and technology, many accountants want to know where to turn and what to do next. Here four top experts lay out action plans for you and your firm that you can put to work today.
Alan Haft Cashing in on Social Security
by Alan Haft
Top secrets that can benefit your client.

New HIRE Act can generate immediate savings for any business.
ADP Accountant Portal. Click here to learn more:

Vikram Rajan Distinguish Your Practice
by Vikram Rajan
If you run a humdrum practice, you can add more luster to your practice with these four facets.
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Take Checkpoint for a FREE 30 day test drive. Try it now at ria.thomsonreuters.com/trycheckpoint. Click here:

Could ‘Moments of Truth’ Be Jeopardizing Your Client Retention and Bottom Line?
Sponsored by Lockhart
Is your firm doing all that it can to make positive impressions during each client interaction?

Now Is the Time for Your Clients to Make Good on Their Back-Taxes
Sponsored by Philadelphia Tax Amnesty
It’s been almost 25 years since the last Philadelphia Tax Amnesty. For tax delinquents who miss this one, there will never be another.

Philadelphia Tax Amnesty. Now’s the time. May 3 – June 25. Click here for more information:

Clarifying the Auditing Standards
Sponsored by PPC Self-Study CPE Courses
Significant changes and planning steps related to the Clarity Project of the Auditing Standards Board (ASB).

Outlook Isn’t Just for E-mail Any More
Sponsored by Credenza Software Inc.
Credenza runs inside Microsoft® Outlook® and turns it into a practice management system for accountants.

Talk to Your Clients Now About HIRE and PPACA
Sponsored by CPE Link
If they haven’t already, your clients will soon hit you with questions about how the recently enacted federal HIRE and Affordable Care laws will affect them. Are you ready to answer and wow them with your service?

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CPA Financial Executives' Outlook Swings to Optimism for First Time in Two Years, According to AICPA-UNC Quarterly Economic Survey

AICPA Tells IRS Tax Preparer ID Plan and Stricter Ethics Requirements Will Help Protect Taxpayers, But Warns Changes Could Be Confusing

Technical Inquiry and Reply Issued on Subsequent Discovery of Facts (PDF)
TPA 9500.27, “The Accountant’s Reporting Responsibility With Respect to Subsequent Discovery of Facts Existing at the Date of the Report” clarifies “where applicable” in AR 100.79a in AICPA Professional Standards.

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Applying A-133 to Nonprofit and Governmental Organizations
Become more efficient and effective at planning and performing audits in accordance with the requirements of Circular A-133 and the Single Audit Act Amendments. Earn up to 24 CPE Credits.

Free Web Seminar: A Look Back at the 2009 Tax Season — Survey Results and Best Practices From Firms That Made the Transition to a Paperless Tax Workflow
May 20, 2010, 2 - 3 pm ET. A recent survey asked tax professionals to reveal what technology solutions they used as part of their tax workflow process this tax season and how it benefited their firm. Brought to you by the AICPA Trusted Business AdvisorSM Solutions program, please join us for this informative web seminar. Register Now.

Compilation and Review Engagements Guide
The Guide features information on implementing SSARS No. 19, Compilation and Review Engagements, including illustrative engagement and representation letters, sample compilation and review reports, detailed illustrations and case studies.

Auditing Revenue in Certain Industries — AICPA Audit Guide
This guide summarizes new standards, guidance, and practices, and delivers "how-to" advice for handling audit and accounting issues related to revenue recognition, focusing on the computer software and high-technology manufacturing industries and related financial statement considerations.

AICPA's Guide to Business Combinations, Goodwill and Other Consolidation Issues
Learn how FASB ASC 805, Business Combinations (SFAS No. 141R) and FASB ASC 810, Consolidation (SFAS No. 160) have changed the rules for business combinations and accounting for noncontrolling interests. Earn 8 CPE credits.

Didn't find what you were looking for? Visit the AICPA Store.

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PPC Self-Study. Over 80 courses: Free PDF downloads, and 24/7 online grading! From Thomson Reuters.
FREE Trial! Improve your Outlook. Professional Practice Management Inside Microsoft Outlook. From Credenza Software, Inc.
This Week's Best Sellers

Employee Benefit Plans: Audit and Accounting Guide

Accountant's Business Manual (With CD-ROM Toolkit)

Advanced Controller and CFO Skills

Employee Benefit Plans Audit and Accounting Essentials

Sponsored Links
Value Pass -- the Ultimate Deal! 40 hours of LIVE CPE for $595. From CPE Link:
Learn About the New HIRE and Health Care Acts
Live Webcasts from CPE Link.

Take Control of Your Firm's 'Moments of Truth' to Increase Client Retention and Gain a Competitive Advantage

Which Tax and Accounting Research Service Is Right for You?Test drive Checkpoint® for 30 days.

Philadelphia Tax Amnesty
NOW IS THE TIME for your clients to make good on their back-taxes.

Quick, Reliable CPE
Download 50+ FREE PPC self-study courses, then use 24/7 Online Grading Center!

Improve Your Outlook
Practice management software for Accountants that works inside Microsoft® Outlook®. Free Trial.

Career Resources
CPA Career Center
AICPA Conferences
AICPA Practitioners Symposium
6/7 - 6/9, Las Vegas, NV
International Business, Accounting, Auditing and Tax Conference
6/23 - 6/24, Washington, DC
National Advanced Accounting and Auditing Technical Symposium
7/15 - 7/16, Orlando, FL
See More Conferences
AICPA Webcasts
5/18 - CAQ Webcast on Smaller Firm Matters: The PCAOB's Perspective
5/18 - Economic Damages: An Overview

5/26 - Financial System Considerations in IFRS Conversion Projects

See More Web Events
AICPA Elite Member Values
AICPA Elite Values - Dell

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AICPA Elite Values - Wells Fargo

Mortgage Rates are at Historic Lows! You and your clients can obtain a new or refinanced mortgage and receive a $200 Gift Card.
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AICPA Elite Values - FedEx

Receive discounted pricing on copy and printing solutions at FedEx Office.
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Member Elite Values

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