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August 9, 2010 — In This Newsletter:
Ron Rael

Is Your Marketing on Steroids?
by Tracy Crevar Warren
Sure-fire ways to boost ROI.

The 2010 PCPS/TSCPA National MAP (Management of an Accounting Practice) Survey is here! 
The leading benchmarking survey for CPA firms. Donít miss your opportunity to participate in the 2010 survey! Click here to begin:

James Sullivan Practice Development Opportunity for CPAs Assisting Older Clients With Housing Decisions
by James Sullivan, CPA, PFS
Continuing Care Retirement Communities’ (CCRCs) large entrance fees and complex contracts draw scrutiny from the U.S. Senate and provide a practice development opportunity for CPAs.
Heidi Brundage

What Keeps CPAs Up at Night or Rather What Should?
by Heidi Brundage, CPA, SPHR

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CPA ElderCare / PrimePlus: A Practitioner's Resource Guide. Practice aids and presentations to advise your clients accordingly. Click here for more:

Discharging Taxes in Bankruptcy
by Donald Ariail, Michael M. Smith, et al./Journal of Accountancy
CPAs can help clients include federal tax debts in their bankruptcy petition. Here are some of the key considerations and selected strategies for discharging taxes as part of bankruptcy proceedings.

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AICPA and Association for Accounting Marketing Publish Guide to Help CPA Firms Gain Clients, Boost Their Bottom Line

American Accounting Association and AICPA Create Pathways Commission to Study the Future of Accounting Higher Education

Auditing Standards Board Releases Additional Exposure Draft From Clarity Project
Comments due September 30 on Proposed Statement on Auditing Standards (PDF), Letters for Underwriters and Certain Other Requesting Parties (Redrafted): supersedes AU 634 (PDF) of the same title in AICPA Professional Standards.

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AICPA Professional Standards
This fully updated edition of AICPA Professional Standards offers a comprehensive source of professional standards applicable to non-public companies and contains pronouncements issued by the AICPA. Includes 4 new SASs, SSAE No. 16, SSARS No. 19 and much more.

AICPA's Annual Update for Controllers
This course provides guidance on leading-edge financial management tools and techniques, new issues in treasury management and controllership, current trends in information systems and technology, and current trends in leading and developing staff to increase productivity and profitability.  Earn 11 CPE credits.

2010 Health Care Reform Act: Critical Tax and Insurance Ramifications for You, Your Business, and Your Clients
The nearly $1 trillion, 10 year cost of the Patient Protection and Affordable Care and Reconciliation Acts of 2010 will change the way health insurance is delivered and how we will pay for it. Be informed of these changes and get tips for strategies to best deal with them. Earn 6 CPE credits.

Financial Reporting Fraud: A Practical Guide to Detection and Internal Control — 2nd edition
Discusses the role of senior management and the CPA in the prevention of financial reporting fraud, plus the seven most common occurrences of financial reporting fraud, based on COSO’s research.

Adviser's Guide to Retirement Plans for Small Businesses
Designed to provide you with the tools you need to offer strategic advice on retirement plans. Covers statutory requirements and the legal structure of various plan types, as well as providing detailed information on plan design, establishment, monitoring, administration, correction of failures, and termination.

Didn't find what you were looking for? Visit the AICPA Store.
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Missed the latest headlines from AICPA Corporate Finance Insider? -- IFRS in the U.S. -- Catastrophe Claims Evaluation -- Cost Segregation -- Drowning in Paper? Click here for your FREE issues:
This Week's Best Sellers
Investment Companies — AICPA Audit and Accounting Guide
Annual Update for Accountants and Auditors (2010-2011 Edition)
Accounting Trends & Techniques
Codification of Statements on Auditing Standards
Sponsored Links
Live Online Forum: Social Networking for CPAs: Practical Approaches. August 17 from 2-3:30pm ET.Register online:
Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs
Practical insight, best practices and more.

Adviser's Guide to Counseling Aging Clients and Their Families
Planning problems unique to your older clients and how you can understand the issues facing these clients revealed.

The PCPS Top Talent Study: Gaining a Strategic Advantage in Recruiting and Retention
Valuable insight on some of the best practices for hiring and retaining talented staff.

Career Resources
CPA Career Center
AICPA Conferences
AICPA National Conference on Banks & Savings Institutions
9/13 - 9/15, Washington, DC
AICPA National Forensic Accounting Conference
9/29 - 10/1, Boston, MA
AICPA/CICA Sustainability Workshop
9/30 - 10/1, New York, NY
See More Conferences
AICPA Webcasts

8/17 - Social Networking for CPAs: Practical Approaches

8/17 - Family Law:
The Divorce Process
9/15 -SEC Quarterly Update Webcast Series 3Q 2010

See More Web Events

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