Please add to your Address Book.
October 12, 2010
CPA Insider
  IN THIS ISSUE: > Firm Management  > Financial Planning > TechByte > Financial Reporting > CPA News to Know > Video > New In The Store
Contact Us
Improve your Outlook.
Professional Practice Management Insider Microsoft Outlook.
Credenza Software.
Click here for a FREE trial:
Firm Management
Is Your Marketing Message Lost in the Clutter?
by Tracy Crevar Warren
Six secrets to a break-through makeover.
Three Ways to Win More Business
by Rick Telberg
How to understand the mind of the client and deliver a compelling and persuasive business proposal. How tough is it these days? Tell Rick Telberg here.
Creating an Annual Thought-Leadership Plan
by Bradley Bloch
Thought leadership is notoriously difficult to plan for, but that’s what’s necessary to achieve an ROI on your efforts. Three best practice tools revealed.
Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs (Publication)
AICPA Business Solutions Workshop: Delivering on Your Trusted Business Advisor Status (Workshop)
At the Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared (Publication)
Follow us on Twitter for top stories and breaking news!
Financial Planning
Will Your Client's Continuing Care Retirement Community Become Unaffordable?
by James Sullivan, CPA, PFS
Errors in pricing may result in substantial increases in monthly fees residents pay to their Continuing Care Retirement Community (CCRC). How CPAs can lessen the risk.
CPA ElderCare – PrimePlus: A Practitioner's Resource Guide – 3rd Edition (Publication)
Adviser's Guide to Counseling Aging Clients and Their Families (Publication)
Seven Essential LinkedIn Groups
by Barry MacQuarrie, CPA
How to get the most out of LinkedIn.
Making Microsoft® Outlook® Work Better for Accountants
Sponsored by Credenza Software Inc.
Credenza runs inside Microsoft® Outlook® and turns it into a multi-user practice management system for accountants.
AICPA Practitioners Symposium and TECH+ Conference
What CPAs Need to Know About Social Media (On-Demand)
Financial Reporting
Is IFRS Coming to the U.S.?
by Remi Forgeas, CPA
Why today’s perspective is not as clear compared to the dominant view two years ago when the SEC was discussing its roadmap to the adoption of IFRS for domestic registrants.
FASB Update: Recently Issued Standards and What Is on the Horizon (Webcast)
Introduction to IFRS: Grasping the Big Picture (CPE)
IFRS Accounting Trends & Techniques (Publication)
New In The Store
  AICPA Professional Standards
This fully updated edition includes four new SASs, SSAE No. 16, SSARS No. 19 and much more.
2010 Health Care Reform Act: Critical Tax and Insurance Ramifications for You, Your Business and Your Clients
The nearly $1 trillion, 10-year cost of the Patient Protection and Affordable Care and Reconciliation Acts of 2010 will change the way health insurance is delivered and how we will pay for it. Earn 6 CPE credits.
Didn't find what you were looking for? Visit the AICPA Store.
AICPA Member Discount Program
Receive additional savings of five percent to 10 percent off select ThinkPad systems with eCoupon USXOCTSAVINGS.
Click here for details.
Save up to 35 percent on office supplies, copy & printing services, technology, and furniture for all your business needs.
Click here for details.
AICPA Members save up to 29 percent on select shipping services.
Click here for details.
Without a ScanSnap Scanner, I’d be digging through my storage room right now.
The ScanSnap S1500. 
Tell us how you’ll ScanSnap -- you could win a gift card!
CPA News to Know
Blue Ribbon Panel Addressing Standards for Private Companies Weighs GAAP With Exceptions and a Separate Standards Board
Estimate Shows 8.1 Million Newly Hired Employees Eligible for HIRE Act Tax Exemption
IASB Finalises Enhanced Derecognition Disclosure Requirements for Transfer Transactions of Financial Assets
Treasury Releases Two-Year Retrospective Report on the Troubled Asset Relief Program
CAQ Releases New Report, Deterring and Detecting Financial Reporting Fraud: A Platform for Action
IRS: Tax Year 2010 Publication 1436 Now Available
International Versus U.S. Accounting: What in the World Is the Difference? Ideal for CPAs, analysts, in industry and practice who manage financial accounting and reporting. Available in Text, DVD/Manual or On-Demand.
Sponsored Links
Improve Your Outlook
Multi-user practice management software for Accountants that works inside Microsoft® Outlook®. Free Trial.
Get Rid of Paper With a Push of a Button!
Find out how to quickly convert paper documents into electronic files.
What International Means to Americans.
IFAC President, Robert Bunting, decodes the differences in Audit Standards, Ethics Standards, Education Standards and Private Sector Standards and how they impact CPAs.
  What ‘International’ Means to Americans
IFAC President, Robert Bunting, decodes the differences in Audit Standards, Ethics Standards, Education Standards and Private Sector Standards and how they impact CPAs.
Finance Insider
Taxation Insider
Management Insider
Clues in over 105,000 CPAs to great job opportunities, plus powerful tools, guides and research for getting their career to the next level.

Covers financial management and corporate compliance issues, job opportunities, career advancement strategies, self assessment tools, compensation research and hiring trends for over 80,000 B&I CPAs and other financial professionals.

Delivers need-to-know news of the profession, hard-hitting commentary and professional development resources for over 70,000 corporate taxation professionals.

Delivers tax news, expert commentary, recommended products and professional development resources to over 45,000 tax and financial planning professionals.

Delivers breaking news, regulation updates, hard-hitting commentary and professional development resources to over 30,000 CPAs who provide financial planning services or are looking to expand their practice in this area.

  QUICK LINKS:   > Industry News      > Video Snacks     > TechByte      > Join AICPA      > Advertise      > Follow us on Twitter    
  MORE AICPA PUBLICATIONS:   > Journal of Accountancy      > The Tax Adviser      > CPA Letter Daily  
  To ensure receipt of our emails, please add to your Address Book. For instructions on how to add, please click here.

Click here to select your e-mail, newsletter, or change your e-mail address and preferences at anytime.

For questions about prior orders, membership or related issues, please email or call 888-777-7077. Publication of an advertisement in CPA Insider does not constitute an endorsement of the product or service by CPA Insider, CPA 2Biz, Inc. or the AICPA.


AICPA, 220 Leigh Farm Road, Durham, North Carolina 27707-8110.
© 2010 AICPA Inc. All Rights Reserved.
CPA Insider
You are now reading the CPA Insider
Contact the Editor
Contact Us
Corporate Information
About CPA2Biz | Join AICPA
Click here to Unsubscribe from CPA Insider.