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January 10, 2011
CPA Insider
  IN THIS ISSUE: > Firm Management  > Financial Reporting   > CPA News to Know  > Video  > New In The Store
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CPA Client Bulletin. A newsletter designed as a marketing and communications tool for your practice. Available in email, print or PDF. Click here to learn more:
Firm Management
What Your Clients Are Hiding From You
by Vikram Rajan
How to keep your clients from going to your competition.
Industry Surveys: No Longer Just for the Big Boys
by Bradley Bloch
Online survey tools make it possible for CPA firms to make industry surveys part of their thought leadership marketing. But while they are more affordable, it still takes planning to do them well.
CPA Client Bulletin (Publication)
Timesavers — Sample Forms, Checklists and Surveys for CPA Firm Management (Publication)
Accounting for Goodwill and Other Intangibles: Fair Value Measurements. Click here to order:
Financial Reporting
FASB Issues Accounting Standards
Update 2010 – 28
by Mark Zyla CPA, ABV
When to perform step two of the goodwill impairment test for reporting units with zero or negative carrying amounts.
SEC Guidance on Disclosure Related to Climate Change
by James Fornaro/Journal of Accountancy
How SEC disclosure requirements in “Regulation S-K” are impacted and what risks companies face from climate change legislation and regulatory developments that may trigger a disclosure obligation.
AICPA's Guide to Business Combinations, Goodwill and Other Consolidation Issues (CPE)
Introduction to Fair Value in Business Combinations (Webcast)
Accounting Trends & Techniques  (Publication)
Fair Value Measurements Workshop (Conference)
New In The Store
  Professional Ethics: 2010/2011 Update
An update on new and revised ethical requirements that have been adopted or were being proposed or considered during the past year.
The Adviser's Guide to Healthcare Bundle
A comprehensive resource for professionals who provide advisory services for healthcare practices and related providers. The Guide covers recent healthcare legislation, healthcare practice consulting, and introduces models of healthcare practices.
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AICPA Member Discount Program
Receive the best price on fully loaded consumer PCs and select business PCs, including premium models like XPS, Latitude and Alienware™.
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Save on shipping this tax season. AICPA Members save up to 29 percent on select FedEx® shipping services.
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  Church Hill Classics  
Save 20 percent on all AICPA-branded frames and desk accessories, along with discounted flat shipping rate on frames.
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Timesavers -- Sample Forms, Checklists and Surveys for CPA Firm Management.
CPA News to Know
AICPA, NASBA, and Prometric Announce Successful Launch of New Uniform CPA Examination
Tax Changes for Small Businesses
ASB Issues Clarity Exposure Draft to Address Intended Use of Written Communications (PDF)
Fair Value Measurements Workshop.
March 7 – 8, 2011 -- AICPA Boardroom, New York, NY. -- In-depth coverage of the standards and best practices for applying fair value measurements -- Real-world case studies -- Hands-on technical training. Register today:
Sponsored Links
SEC Quarterly Update Webcast Series
Register now for Q1 2011: March 2011.
The Small Business Jobs Act of 2010: Tools, Tips, and Tactics
CD includes PowerPoint, audio and PDF eBook.
Catch Up on Last Month’s Tax Insider!
Child and dependent care credit, tax-efficient investing, a new tax era and more.
Optimistic CFOs Outnumber Pessimists 3:1. Here’s why. WATCH HERE:
  Optimistic CFOs Outnumber Pessimists 3:1
Here’s why.
For 2011: Flexibility Trumps Efficiency ht.ly/3zADV Adoption of IFRS and Human Capital Readiness ht.ly/3zAH2 Assessing Firm Organizational Risk ht.ly/3zAC4
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Taxation Insider
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