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February 14, 2011
CPA Insider
  IN THIS ISSUE: > Firm Management  > Human Resources  > Financial Planning   > CPA News to Know  > Video  > New In The Store
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Firm Management
Love ’Em or Lose ’Em!
by Tracy Crevar Warren
Seven tactics to developing loyal clients for life.
Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs  (Publication)
PCPS Client Resource Center
For the latest salary trends in accounting and finance …  Order your FREE 2011 Salary Guide today! From Accountemps.
Human Resources
Recruiting and Retention Strategies
by Women's Initiatives Executive Committee
The low-cost secret to keeping top talent revealed.
Five Tips for Conducting Better Performance Reviews
Sponsored by Robert Half International
If you’re a manager, don’t let conducting performance reviews cause you anxiety. Here are some pointers to make this task a positive experience for all.
e-MAP: Management of an Accounting Practice Handbook (Online Subscription)
Coaching: Improving Employee Performance (CPE)
Financial Planning
Help Your Clients Plan for the Cost of a Stay in a Long-Term-Care Facility
by James Sullivan, CPA, PFS
The costs of a long term care facility stay may contain unpleasant surprises.
Ponzi-Scheme Losses: Indirect Investor and State Tax Issues
by Nancy Nichols, et al./Journal of Accountancy
IRS guidance provides little tax benefit for thefts that hit retirement funds.
The CPA's Guide to Long-Term Care Planning (Publication)
Financial Reporting Fraud: A Practical Guide to Detection and Internal Control — 2nd Edition (Publication)
New In The Store
  Professional Ethics: 2010/2011 Update
An update on new and revised ethical requirements that have been adopted or were being proposed or considered during the past year.
The Adviser's Guide to Healthcare Bundle
A comprehensive resource for professionals who provide advisory services for healthcare practices and related providers. The Guide covers recent healthcare legislation, healthcare practice consulting, and introduces models of healthcare practices.
Didn't find what you were looking for? Visit the AICPA Store.
AICPA Member Discount Program
  Bank of America  
AICPA offers both personal and business Visa® credit cards with WorldPoints® rewards through Bank of America.
Click here for details.
Receive Lenovo employee pricing through March 14, 2011, with savings of up to 44 percent, plus free ground shipping.
Click here for details.
  Church Hill Classics  
Now through March 31, 2011, receive deep discounts on select HP Mono Toners — stock up for tax season now.
Click here for details.
Coaching: Improving Employee Performance. Challenges, self-assessments, human behavior, problem-solving, results.
CPA News to Know
Revised and Expanded Membership Category Qualifications Take Effect
Second Special Voluntary Disclosure Initiative Opens; Those Hiding Assets Offshore Face August 31 Deadline
Auditing Standards Board Issues Clarified Auditing Standard on Consistency of Financial Statements (PDF)
Live Audio Infocast:
New Generation of SAS 70: Service Organization Control Reporting Update for Operational and Compliance Reporting (SOC 2 & 3). February 24, 2:00 – 3:30pm ET. Register here:
Sponsored Links
Find the Most Up-to-date Salary Information
Order the Accountemps Salary Guide today.
What CPAs Can Learn From Barbara Walters. Tips on how you can avoid mistakes in expressing your value to clients and more. WATCH HERE:
  What CPAs Can Learn From Barbara Walters
Tips on how you can avoid mistakes in expressing your value to clients and more.
Essential LinkedIn Settings: 7 tips revealed ow.ly/3RGFo Presentation Skills 101 ow.ly/3RGol Are Finance Professionals Leveraging Their Opportunities? ow.ly/3NrK7
Finance Insider
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Management Insider
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