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February 22, 2011
CPA Insider
  IN THIS ISSUE: > Firm Management  > Human Resources  > Financial Planning   > CPA News to Know  > Video  > New In The Store
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PCPS Human Capital Forum. March 3-4, 2011 in Orlando, FL. Discussing the critical issue of attracting and retaining top talent within CPA firms. Click here for agenda and registration:
Firm Management
Brand Your Expertise As a Resource
by Vikram Rajan
Publish a regional business health report and add value to your services.
Marketing to an Industry or Service Specialization
by Jean Marie Carragher
Benefits and dangers of niche marketing dispelled.
Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs  (Publication)
AICPA National CFO Conference. Practical Steps to Leadership, Innovation & Growth in Turbulent Times. May 19-20, 2011 in Boston, MA. Register early and save!
Human Resources
Human Capacity Comes of Age Globally
by Sukanya Mitra
IAESB and UNCTAD join hands to implement international accounting education standards.
Performance Review Pitfalls
by Rita Keller
And how to avoid them.
PCPS Human Capital Forum (Conference)
AICPA National CFO Conference
Compensation as a Strategic Asset (Publication)
Financial Planning
Ins and Outs of REIT Investing
by Alan Haft
Real estate investment trusts (REITs) may offer compelling yields, but taxation can be tricky. Here’s why.
Real Estate Ventures and Construction Contractors Checklists and Illustrative Financial Statements (Publication)
Real Estate Accounting and Financial Reporting: Tackling the Complexities (CPE)
New In The Store
  Professional Ethics: 2010/2011 Update
An update on new and revised ethical requirements that have been adopted or were being proposed or considered during the past year.
The Adviser's Guide to Healthcare Bundle
A comprehensive resource for professionals who provide advisory services for healthcare practices and related providers. The Guide covers recent healthcare legislation, healthcare practice consulting, and introduces models of healthcare practices.
Didn't find what you were looking for? Visit the AICPA Store.
AICPA Member Discount Program
  Bank of America  
AICPA offers both personal and business Visa® credit cards with WorldPoints® rewards through Bank of America.
Click here for details.
Receive Lenovo employee pricing through March 14, 2011, with savings of up to 44 percent, plus free ground shipping.
Click here for details.
  Church Hill Classics  
Now through March 31, 2011, receive deep discounts on select HP Mono Toners — stock up for tax season now.
Click here for details.
DENALI by Cougar Mountain. Accounting software for growing businesses. Personal service by accounting and business experts. Call 800-388-3038 or click here to watch a FREE demo video!
CPA News to Know
AICPA Urges Repeal of Form 1099 Reporting House Ways Means Committee Markup Scheduled
IRS Taps AICPA Tax Insider Expert, Thomas Wechter, JD, LLM, to Be Part of Its Taxpayer Advocacy Panel
Clarified SASs — Nonauthoritative Summary of Differences Available (PDF)
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Sponsored Links
DENALI by Cougar Mountain Software
See its new interface. Find applications quickly or which report to use. FREE demonstration.
Service Organizations’ Internal Control Over Financial Reform. Ernst & Young’s Chris Halterman deciphers all. WATCH HERE:
  Service Organizations’ Internal Control Over Financial Reform
Ernst & Young’s Chris Halterman deciphers all.
Blame It on the Retiring Baby Boomers Retaining and Developing Diverse Talent Have You Insured Your Company's Most Valuable Resource?
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