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June 13, 2011
CPA Insider
  IN THIS ISSUE: > Firm Management  > Financial Planning   > CPA News to Know  > Video   > New In The Store
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AICPA Small Business Practitioners Tax Conference.
July 10-12, 2011 at the Bellagio in Las Vegas, NV. Key Topics: -- Legislative & Washington Update -- Social Security & Medicare Planning -- Federal Tax Update
Firm Management
Supercharge Your Referral Relationships
by Tracy Crevar Warren
Seven tips revealed.
The Marketing Plan: An Audit-Based Approach
by August Aquila
Identifying marketing strengths, weaknesses, opportunities and threats.
Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs (Publication)
E.D.G.E. — Sharpening the Next Generation of CPAs (Conference)
Becoming a Trusted Business Advisor
PCPS Trusted Business Workshops
CAQ Live Interactive Webcast: SEC Division of Corporation Finance Update on Financial Reporting Matters. June 24, 2011 from 1:00 – 3:00pm EDT. Earn CPE credit!
Financial Planning
Can a Reverse Mortgage Solve an Older Client’s Debt Problem?
by James Sullivan, CPA, PFS
How you can help an older client pay off credit card debt.
Employee Stock Ownership Plans
by Louis Diamond, Esq.
The exceptional small business planning device that’s a mystery to most, misunderstood and underutilized.
AICPA Small Business Practitioners Tax Conference
The CPA's Guide to Long-Term Care Planning (Publication)
PFS Credential Exam Registration
New In The Store
  Codification of Statements on Auditing Standards
This essential reference for auditors of nonpublic companies is fully updated as of January 2011 and will help you find the information you need for your audit engagements.
The Tax Relief and Job Creation Act of 2010: Tools, Tips and Tactics
Be the first to offer your clients valuable tax planning advice with this new multimedia explanation and analysis of the law.
Didn't find what you were looking for? Visit the AICPA Store.
AICPA Member Discount Program
Get up to 30 percent off reliable HP business quality products and free U.S. ground shipping.
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Enjoy AICPA member discounts of up to 20 percent off, plus additional special offers. Use CDP # 12353. Click here for details.
  Well Fargo  
Take advantage of low mortgage rates and receive a $200 gift card when you close your purchase or refinance loan. Click here for details.
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Bull’s eye! The ultimate how-to marketing & sales guide for CPAs. Edited by Tracy Crevar Warren. Featuring biz dev expert Rick Solomon. Order here:
CPA News to Know
Support Profession’s Private Company Financial Reporting Advocacy
CAQ Webcast: SEC Division of Corporation Finance Update on Financial Reporting Matters, June 24
AICPA and AAM to Co-locate Practitioners Symposium/TECH Conference and Annual Marketing Summit
Take Action for Change to Private Company Financial Reporting. AICPA President and CEO Barry Melancon, CPA, urges members to write letters to the Financial Accounting Foundation calling for differential standards and a separate standing-setting body for private companies. WATCH NOW:
  Take Action for Change to Private Company Financial Reporting
AICPA President and CEO Barry Melancon urges members to write to the FAF for a separate standard-setting body for private companies.
Finance Insider
Taxation Insider
Management Insider
Clues in over 105,000 CPAs to great job opportunities, plus powerful tools, guides and research for getting their career to the next level.

Covers financial management and corporate compliance issues, job opportunities, career advancement strategies, self assessment tools, compensation research and hiring trends for over 80,000 B&I CPAs and other financial professionals.

Delivers need-to-know news of the profession, hard-hitting commentary and professional development resources for over 70,000 corporate taxation professionals.

Delivers tax news, expert commentary, recommended products and professional development resources to over 45,000 tax and financial planning professionals.

Delivers breaking news, regulation updates, hard-hitting commentary and professional development resources to over 30,000 CPAs who provide financial planning services or are looking to expand their practice in this area.

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