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November 21, 2011
CPA Insider
  IN THIS ISSUE: > Firm Marketing  > Financial Planning > CPA News to Know  > Video  > New In The Store
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Be a part of AICPA history. Learn how:
Firm Marketing
Trust: The Leadership Imperative
by Troy Waugh, CPA
Dimensions of trustworthiness revealed.
The Fastest LinkedIn Marketing Technique
by Vikram Rajan
Three distinct strategies revealed.
Leading an Accounting Firm: The Pyramid of Success (Publication)
AICPA Trusted Business Advisor Solutions 
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Financial Planning
Maximizing IRA for Heirs
by Alan Haft
How separating your client’s IRA can be advantageous.
Charitable Contributions of Conservation Easements
by C. Andrew Lafond and Jeffrey Schrader/Journal of Accountancy
Know the rules for deductions for qualified conservation contributions of property.
Donating Complex Assets to Charity (PDF)
Sponsored by Fidelity Charitable
An effective and tax-efficient way to make more of a difference.
Cost of Capital: Practical Solutions in an Impractical World (Webcast)
IRAs, Roth IRAs, SIMPLES and SEPs: Contributions, Rollovers, Distributions and More (CPE)
New In The Store
  Codification of Statements on Auditing Standards
This essential reference for auditors of nonpublic companies will help you find the information you need for your audit engagements.
The Tax Relief and Job Creation Act of 2010: Tools, Tips and Tactics
Be the first to offer your clients valuable tax planning advice with this new multimedia explanation and analysis of the law.
Didn't find what you were looking for? Visit the AICPA Store.
AICPA Member Discount Program
Double your AICPA member discount in November and December. Save 20 percent on incorporations, DBAs, Foreign Qualifications and more. Click here for details.
Members receive Lenovo employee pricing on the entire Lenovo product line through 12/1/11. Plus, save an additional 10 percent off all consumer PCs and save on ThinkPad PCs through 11/30/11. Use eCoupon: USXNOVSAVINGS2011. Click here for details.
Save $50 on a weekly rental at the airport on an economy through full-size vehicle, or small SUV, now through 12/15/2011. Use PC# 162820. Click here for details.
Unleash the value of your clients’ illiquid assets …  With a donor-advised fund. Learn more from Fidelity Charitable:
Sponsored Links
Fidelity Charitable
Help your client support generously and give strategically.
AICPA Advanced Personal Financial Planning Conference. January 16-18, 2012 in Las Vegas, NV. Register by 12/2 for $75 early bird discount! New 2-day classes! Implementing PFP services; PFS Exam Review Class.
CPA News to Know
AICPA Tax Vice President Edward Karl Applauds Congress Vote to Repeal Three Percent Withholding Requirement
Calling All CPAs to Become Part of Raising Financially Fit Families and Share Your Real-World Saving and Spending Stories
Auditing Standards Board Issues Going Concern Exposure Draft Resulting From Clarity Project (PDF)
More News
Are You Facing Unprecedented Challenges in Financial Reporting?
AICPA Senior VP, Arleen Thomas reveals a treasure trove of resources that can help.
  Are You Facing Unprecedented Challenges in Financial Reporting?
AICPA Senior VP, Arleen Thomas reveals a treasure trove of resources that can help.
  Bringing the Science of Investing Into the 21st Century ow.ly/7xMHF Calling All Recruiters — Is Anyone Out There? ow.ly/7xMCf Ignoring Tax Class Diversification: Are you setting up future tax bombs for your clients? ow.ly/7xMz8  
Finance Insider
Taxation Insider
Management Insider
Clues in over 105,000 CPAs to great job opportunities, plus powerful tools, guides and research for getting their career to the next level.

Covers financial management and corporate compliance issues, job opportunities, career advancement strategies, self assessment tools, compensation research and hiring trends for over 80,000 B&I CPAs and other financial professionals.

Delivers need-to-know news of the profession, hard-hitting commentary and professional development resources for over 70,000 corporate taxation professionals.

Delivers tax news, expert commentary, recommended products and professional development resources to over 45,000 tax and financial planning professionals.

Delivers breaking news, regulation updates, hard-hitting commentary and professional development resources to over 30,000 CPAs who provide financial planning services or are looking to expand their practice in this area.

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