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August 15, 2011
CPA Insider
  IN THIS ISSUE: > Firm Management  > Financial Planning   > CPA News to Know  > Video   > New In The Store
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So You’ve Decided on a Niche Practice … Now What?
by Jean Marie Caragher
Eight best practice tips on implementing a strategic marketing plan revealed.
The Importance of In-Take Forms
by Vikram Rajan
How not asking for the correct information can hinder company growth.
When It Comes to Billing and Collecting, Customers Want to Pay Bills Online
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Bisk CPA Review Celebrates 40 Years and Over 140,000 Success Stories With Savings for New and Existing Customers
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CPA candidates can prepare to pass the CPA exam while enjoying exclusive 40th anniversary specials.
Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs (Publication)
Ride the Bear: Strategies for CPA Firms to Thrive, Survive, and Grow in a Down Economy (Publication)
Ride the Bear: Strategies for CPA Firms to Thrive, Survive, and Grow in a Down Economy. Author Michael Ramos looks at the current situation in the context of other recessions and posits that more opportunity exists than may meet the eye.
Financial Planning
Helping Clients During This Financial Storm
by Alan Haft
Five top concerns and how you can ease your client’s fears.
CPA Financial Planning Business Models
by Lyle Benson, CPA, PFS
What is the “right way” to success?
Auditing Considerations in an Uncertain Economy (CPE)
Risk Management Strategies for a Turbulent Economy (Publication)
New In The Store
  Codification of Statements on Auditing Standards
This essential reference for auditors of nonpublic companies will help you find the information you need for your audit engagements.
The Tax Relief and Job Creation Act of 2010: Tools, Tips and Tactics
Be the first to offer your clients valuable tax planning advice with this new multimedia explanation and analysis of the law.
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Bisk CPA Review Celebrates 40 Years and Over 140,000 Success Stories — With Savings for New and Existing Customers
Risk Management Strategies for a Turbulent Economy. Provides an inventory of obvious and not so obvious risk factors, then offers a wealth of strategies to develop a risk management program that works for your organization.
CPA News to Know
Going Back to School Again: Alternate Career Opportunities in Education for CPAs Webinar
Please Respond: ASB Strategic Plan Needs Your Input by August 23
Finalized Clarified Auditing Standard to Supersede Three Paragraphs in Special Reports SAS (PDF)
Why Become a Personal Financial Specialist?
Because it stands for trustworthy and ethical -- all that the public is looking for right now.
  Why Become a Personal Financial Specialist?
Because it stands for trustworthy and ethical — all that the public is looking for right now.
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Clues in over 105,000 CPAs to great job opportunities, plus powerful tools, guides and research for getting their career to the next level.

Covers financial management and corporate compliance issues, job opportunities, career advancement strategies, self assessment tools, compensation research and hiring trends for over 80,000 B&I CPAs and other financial professionals.

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Delivers breaking news, regulation updates, hard-hitting commentary and professional development resources to over 30,000 CPAs who provide financial planning services or are looking to expand their practice in this area.

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