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Strategic Business Management: From Planning to Performance
Gain a better understanding of the critical interplay between planning and performance with this helpful guide for financial managers in business, industry, and government. This publication provides a holistic approach that brings clarity to managers and allows them to understand the moving parts that produce effective strategic management.

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Planning, budgeting, and operations assessment are directly linked to future performance. While measured performance provides managers with the key information necessary to steer an organisation to success. This publication uses detailed graphics and diagrams to provide you with a clear understanding of the dynamic intersection between key management and organisation leadership topics that management accountants need to master in order to fill a strategic leadership role within their organizations.

Presenting core theories alongside practical applications, this publication will help you effectively move your organisation toward strategic goals. Author Gary Cokins uses his deep knowledge of the subject matter to deliver an easy-to-follow road map to effective and strategic management through:

  • Establishing the integral links between planning and performance
  • Demonstrating how risk management and performance assessment impact planning
  • Applying business analytics and Big Data in the finance and accounting functions as well as marketing, sales, operations and other functions
  • Evaluating the effectiveness of a strategy map and the balanced scorecard as a management tool
  • Tying budgeting to strategy and measuring the effectiveness of both via ongoing performance

Written in a plain, straight-forward fashion that will allow you to draw immediate value from its content, this book pulls together several topics in an elegant, yet sophisticated approach, understandable to experienced and new managers alike. Strategic Business Management: From Planning to Performance is a must-have resource in any financial manager’s office library.

Discounts

CGMA designation holders qualify for discounted pricing on this product. In order to receive your special pricing, you must be registered and signed in. View the complete list of development products available on CGMA.org.

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Author(s)

Gary Cokins

Publisher

American Institute of CPAs

The American Institute of CPAs (AICPA) is the world’s largest member association representing the CPA profession, with more than 418,000 members in 143 countries, and a history of serving the public interest since 1887. AICPA members represent many areas of practice, including business and industry, public practice, government, education and consulting.

The AICPA sets ethical standards for the profession and U.S. auditing standards for private companies, nonprofit organizations, federal, state and local governments. It develops and grades the Uniform CPA Examination, and offers specialized credentials for qualified professionals who concentrate on personal financial planning; forensic accounting; business valuation; and information management and technology assurance. With The Chartered Institute of Management Accountants (CIMA), it offers the Chartered Global Management Accountant (CGMA) designation, which sets the global benchmark for quality and recognition in management accounting.

The AICPA and CIMA also make up the Association of International Certified Professional Accountants (the Association), which represents public and management accounting globally, advocating on behalf the public interest and advancing the quality, competency and employability of CPAs, CGMAs and other accounting and finance professionals worldwide.

The AICPA maintains offices in New York, Washington, DC, Durham, NC, and Ewing, NJ.

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