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 October 1, 2007 — In This Newsletter:

The Three Essential Elements for Client Trust
by Rick Telberg/At Large
Clients tell investment advisors what it takes to gain their confidence. CPAs sound off on financial planning services. Join the discussion.

CPAs Leverage Opportunities As Payroll, HR Solutions Providers, Part 4
by Hank Berkowitz
Experts reveal more proven strategies for cementing long-term relationships with your clients.

Recent Rulings in Real Estate Development
from The Tax Adviser
Practitioners should review recent rulings and attributes of “primarily available for sale” properties with all clients eager to liquidate their real estate investment holdings.

The Real Deal
from CFO Magazine
CFOs in the real estate industry face a singular set of challenges.

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Weekly Spotlight

The Art of the Referral
by Patricia Abram
Use this 12-step approach to keep your pipeline full of high-value business prospects.

Bank Improves Records Management With Document Management Solution
Sponsored by Fujitsu Computer Products of America, Inc.  
Kearny Federal Savings Bank employee productivity and satisfaction increases with Fujitsu document imaging scanners.

SEC Schedule II — Visibility Into the Integrity of Reported Results
Sponsored by Gerson Lehrman Group®

Few other disclosures give as much visibility into the integrity of a company’s reported results like the SEC’s Schedule II — Valuation and Qualifying Accounts.

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New and Noteworthy

The National Conference on the Securities Industry
David Goldfarb keynotes. Ideal for tax and regulatory professionals, public practitioners. November 27-28

New AICPA Business Solutions Workshop — Key Strategies for Driving Business Success
Participate in this powerful new workshop and benefit from exclusive research on the issues small businesses are struggling to address. November 13-14

Red Cross Seeks CPA Aid
Volunteers needed to implement financial controls on disaster relief operations. E-mail Jacob Tudor for more information.

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New in the CPA2Biz Store

Service Organizations: Applying SAS No. 70, As Amended — AICPA Audit Guide, 2007
This audit guide is designed to provide guidance to auditors reporting on a service organization's controls as well as guidance to auditors of companies that use service organizations.

AICPA Professional Standards, 2007
This new edition is a source of professional standards applicable to nonpublic companies and contains pronouncements issued by the AICPA.

Compilation, Review and Accounting Service Update
Find guidance on what to plan, review and report on for these engagements and what deficiencies are most commonly found by peer reviewers — and earn CPE credit.

Fair Value Accounting: A Critical New Skill for CPAs
Gain insights into the conceptual and practical reasons for using fair value as the required (or optional) measurement attribute for a number of new and existing accounting standards.

Didn't find what you were looking for? Visit the AICPA Store.

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This Week's Best Sellers

Applying A-133 to Nonprofit and Governmental Organizations

Accountant’s Business Manual

Depository and Lending Institutions — AICPA Audit and Accounting Guide, 2007

ControlsDoc — Software for Documenting and Assessing Internal Controls

Sponsored Links

Fujitsu Scanners
Delivering speed, image quality, ease of integration with other imaging applications and more!

Career Resources

Know Anyone Who’s Looking? We’re in the Market for Talented CPAs at the Manager Level

Visit the CPA Career Center
CPExpress: 30-Day Free Trial
Hundreds of hours of CPE, 24/7 access, 1-2 credit courses.
AICPA Conferences
National Healthcare Industry Conference
11/1 - 11/2, Las Vegas, NV
AICPA Accounting Firm Marketing
11/8 - 11/9, New York, NY

National Conference on Banks & Savings Institutions
11/28 - 11/29, Washington, DC

See Full Conferences Calendar
AICPA Webcasts
10/2 - Understanding the Statement on SVS No. 1

10/4 - PCAOB Insights on Internal Control: A Discussion on AS5

10/18 - Finance and Accounting Outsourcing: Minimizing Risks, Managing  Relationships

Free Flexible Rewards!

$25 Free Credit

Double Dell Discount in October for AICPA Members! Save up to 12% on desktops, notebooks servers and more. Offer valid thru Oct 31st.
Click here for details.

Shipping with DHL is now even easier — introducing ShipRush for Quickbooks. ShipRush is free and will make preparing your DHL shipment faster, easier and more accurate. 
Click here for details.

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