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 October 20, 2008 — In This Newsletter:

Five Must-Dos for the New Busy Season
by Rick Telberg/At Large
Are you ready? How savvy CPAs plan to cope: Click here, get
the answers

Better Brainstorming
by Mark Landis, et al./Journal of Accountancy
Having studied which aspects of the first SAS no. 99 brainstorming sessions are most effective, academics, regulators and practitioners reveal their recommendations.

To Get the Best Gig, Expand Your Repertoire
by Kate Plourd/CFO Magazine
So you wanna be a finance star? Learn to play other parts.

Selling a Business
by Dawn Beatty/The Tax Adviser
Substance and form really do count.

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Weekly Spotlight

Wide-Angle Lens
by John Bowen, Jr.
Affluent clients want their CPA financial advisors to focus on more than
just investments.

Risk Prevention Key to Success
Sponsored by Nationwide Insurance
Nationwide Insurance offers online training.

2009 Salary Guide Projects Steady Demand, Modest Pay Increases
Sponsored by Robert Half Finance & Accounting
In spite of an unpredictable economy and a tightening job market, accounting and finance professionals with the most sought-after skills remain in demand.

2008: More Change You Can Believe In
Sponsored by Surgent McCoy CPE, LLC
What is in the new Emergency Economic Stabilization Act of 2008? Find
out here.

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New and Noteworthy

AICPA Employee Benefit Plan Accounting, Auditing and
Regulatory Update

Bradford Campbell keynotes. Ideal for financial planners, financial specialists. December 11-12

AICPA Webcast: Revised Peer Review Standards
Experts will reveal how to plan, perform and administer peer reviews under the revised peer review standards effective January 2009. October 22

Technical Question and Answer Issued on Liquidity Restrictions
Nonauthoritative guidance issued to address potential implications when a fund or its trustee imposes restrictions on a nongovernmental entity's ability to withdraw its balance in a short-term investment vehicle.

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New in the CPA2Biz Store

Minimize the Effects of a Recession on Your Business
Find ways to weather a recession and build a stronger business with this timely new videocourse that takes on critical new importance in today’s economic climate — and earn CPE credit. Pre-publication discount offer ends October 27.

Smart Risk Management: A Guide to Identifying and Reducing Everyday Business Risks
Find tools to manage risk at both the individual and corporate level through a formal process for defining and handling risk.

What You Need to Know About Accounting for Business Combinations
Learn how to recognize and measure the identifiable assets acquired, the liabilities assumed and any noncontrolling interest in the acquiree. Earn 13 CPE credits.

Understanding Business Valuation: A Practical Guide to Valuing Small to Medium-Sized Businesses — Third Edition
This new edition by Gary Trugman is a comprehensive treatment of business valuation written in the author’s notable easy-to-read style.

Didn't find what you were looking for? Visit the AICPA Store.

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This Week's Best Sellers

Accountant's Business Manual Online: Try It Free for 30 days

AICPA Professional Standards 2008

AICPA's 2008 Individual Income Tax Returns Workshop by Sid Kess

Form 990: AICPA's Answer to Unlocking the Tax Complexities

Sponsored Links

80 Hours of CPE  —  $795!
NASBA, EA, CFP approved Webcasts and Self-study from
CPE Link.

CPAs Have Unique
Insurance Needs

Nationwide Insurance has a product just for them.

Free 2009 Salary Guide From
Robert Half

Latest salary and industry trends in Finance and Accounting.

New! PPC's Tax, e-Practice Aids 
For 1040, 1120S, 1065 &
1041 returns!

2008 Individual and Business Tax Engagement Letters
Pre-order now from Surgent McCoy!

Career Resources

Looking for Talented Manager-
Level CPAs

AICPA Conferences
Not-For-Profit Financial
Executive Forum

11/6 - 11/7, Anaheim, CA
National Business
Valuation Conference

11/10 - 11/12, Las Vegas, NV
Employee Benefit Plans Accounting, Auditing and Regulatory Update 
12/11 - 12/12, Washington, DC
See Full Conferences Calendar
AICPA Webcasts
10/22 - Revised Peer
Review Standards
10/23 - Malpractice Risks: Navigating the New Frontier

10/31 - Adopting IFRS: Getting Your Organization Ready



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Lands' End Fleece Pullovers from $20. Buy five or more ThermaCheck® 100 pullovers, price drops $5.50 each. Phone orders only, call 1-800-864-2899 thru 10/31.
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AICPA members can SAVE up to $1,150 on select ThinkPad notebooks and 23% on select IdeaPad notebooks.
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View More AICPA Member Elite Values


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