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 January 12, 2009 — In This Newsletter:

Five Tech-Savvy Marketing Ideas for 2009
by Rick Telberg/At Large
What’s your big marketing idea for 2009? E-mail Rick Telberg.

Also see sponsors Thomson Reuters and The Walt Disney Company.

Social Security for Two
by Francis Thomas/Journal of Accountancy
Like other pension decisions married couples face, Social Security poses considerations of joint life expectancy that are often overlooked in deciding when each spouse should file to begin receiving benefits.

Communicating With Clients in Difficult Times
by Michael Eisenberg/The Tax Adviser
How tax practitioners can remind their clients that markets do recover, by putting today’s market decline in historical perspective.

Off the Hook
by Robert Hertzberg/CFO Magazine
If wireless communications costs are making your ears ring, here's how to fight back.

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Weekly Spotlight

From Resolution to Reality in 2009
by Tracy Crevar Warren
Six outstanding ways CPAs can jumpstart their growth motor.

Why It's a Good Time to Take a Closer Look at 401(k) Plans in
Today's Economy

Sponsored by Paychex
How CPAs can help their clients.

’Tis the Season for Giving
Sponsored by Thomson Reuters
The holiday season is a time of giving to your favorite charity and this year the benefits of giving have just gotten better thanks to the U.S. Congress.

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New and Noteworthy

AICPA National CFO Conference
Thomas Ridge keynotes. Ideal for CFOs, CEOs, COOs, CAOs, CROs and investment bankers. May 14-15

The Election Is Over … Now What?
Experts divulge how the direction of future economic policy and future changes in tax and regulatory policies will affect CPAs. January 14

Auditing Standards Board Exposes Proposed Auditing Standard on Compliance Audits
The ASB has issued Proposed Statement on Auditing Standards Compliance Audits regarding auditing and reporting on an entity’s compliance with applicable compliance requirements. Comment period ends April 30, 2009.

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New in the CPA2Biz Store

Write a Product Review and You Could Receive an iPod™ Touch …
Review any publication or CPE course you have used. It’s easy.
Learn more.

Current Economic Crisis: Accounting and Auditing Considerations 2009 — Audit Risk Alert
These tough economic times have made accounting for transactions and auditing entities more challenging than ever and this new Alert is an important tool in helping you identify the significant risks that may result in the material misstatement of financial statements.

Inherited IRAs — What the Practitioner Needs to Know
Know the common errors involving retirement distributions where a few missteps can wipe out a substantial portion of inherited IRA assets.

Are You Ready for IFRS? Moving Beyond the Basics
For those with a high-level understanding of the changes, this new self-study course will help solidify your knowledge of the similarities and differences between IFRS and U.S. GAAP. Earn 18 CPE credits.

Investment Companies — Checklist Supplement and Illustrative Financial Statements
This financial accounting and reporting practice aid is invaluable to anyone who prepares financial statements and reports for investment companies.

Didn't find what you were looking for? Visit the AICPA Store.

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This Week's Best Sellers

Accounting Trends & Techniques, 62nd Edition

AICPA’s Annual Federal Tax Update, 2008 Edition

Minimize the Effects of a Recession on Your Business

Property and Liability Insurance Companies — AICPA Audit and Accounting Guide 2008

Sponsored Links

Paychex Partner Program From AICPA Business Solutions
Preferred provider of AICPA payroll and retirement plan services.

Thomson Reuters Online CPE
Affordable, convenient, quality online webinar self-study.

Senior Financial Analyst Positions
Discover amazing career opportunities at the Walt Disney Company.

Career Resources
AICPA Conferences
Fair Value Measurements Workshop
2/26 - 2/27, New York, NY

The Board and Audit Committee's Role in Risk Oversight
3/26 - 3/27, New York, NY

International Business, Accounting, Auditing and Tax
4/30 - 5/1, Washington, DC
See Full Conferences Calendar
AICPA Webcasts
1/14 - The Election Is Over …
Now What?
1/20 - SAS 115 Amends and Replaces SAS 112
1/21 - AICPA 2009 Top
Technology Initiatives


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