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 June 15, 2009 — In This Newsletter:

Twenty-one Hot Ideas From Accounting Marketers
by Rick Telberg/At Large
Is social media marketing the answer to tight budgets?

Your clients depend on you as their Trusted Advisor. Want to strengthen that relationship? Start using the AICPA Paychex Partner Program. Payroll, retirement services and more!

Gaining Strength in a Weak Economy
by Cynthia Jamison
How CPAs can think opportunistically and lead embattled enterprises.

Identifying Potential New Owners for Your Firm
by Dominic Cingoranelli, CPA/CMC
Top strategies revealed.

FASB ASC: What It Means for CPAs
by Kayla Briggs, CPA
On June 3, the Financial Accounting Standards Board announced it is officially launching the FASB Accounting Standards Codification
(FASB ASC) on July 1.

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Weekly Spotlight

CPAs and the Art of Communication
by James Sullivan, CPA, PFS
How you can help nonprofits meet the demands for accountability and transparency.

Live Webcast! The New Form 990. Find out the important changes in the new Form 990, Return of Organization Exempt from Income Tax and Schedules.

Online Accounting Resources
Sponsored by Paychex
Paychex provides online resources to help keep you up-to-date with tax law changes and tools to help you efficiently and effectively manage your clients’ businesses.

Ten Ways Remote Support Can Help You Get Ahead
Sponsored by Intel® Business Exchange
A down economy is no time to stick your head in the sand. Instead, it is a time to strategically cut costs and find innovative ways to grow
your business.

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New and Noteworthy

AICPA Webcast: Being Smart About Succession Planning
Experts divulge how to make your firm “succession ready” and avoid pitfalls.
June 24

Auditing Standards Board Issues Additional Exposure Drafts Resulting From Clarity Project
Comments due August 31 for proposed SAS and SQCS on quality control, resulting from its Clarity Project: Supersedes AU section 161 and QC section 10, respectively, in AICPA Professional Standards.

AICPA National Governmental Accounting and Auditing
Update Conference

Gene Dodaro keynotes. Ideal for public practitioners, CPAs working in government and regulators. August 10-11

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New in the CPA2Biz Store

Write a Product Review and You Could Receive an iPod™ Touch …
Review any publication or CPE course you have used. It’s easy. But hurry. Deadline is July 31. Learn more.

Forensic Accounting for Divorce Engagements: A Practical Guide,
Third Edition

Both new and experienced forensic accountants will find tools to assist with searches for assets that a spouse may try to conceal with real-world examples on how to outsmart fraudsters.

State and Local Governments — Audit and Accounting Guide 2009
Updated with conforming changes as of March 1, 2009, this new edition includes relevant guidance contained in official pronouncements issued through that date, supplemented with specific "how-to" recommendations.

Advanced Income Tax Accounting — Including Practical
Application Exercises

Gain an in-depth grasp of the advanced issues and how to address them as the complexity and difficulty in applying the concepts in this area continues to grow — and earn CPE credit.

Tips and Traps for Dealing With the IRS: From Start to Finish
Recognize what triggers an audit, how to negotiate, settle on appeal, and how to qualify for an IRS collection program — and earn CPE credit.

Didn't find what you were looking for? Visit the AICPA Store.

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This Week's Best Sellers

Employee Benefit Plans — Audit
and Accounting Guide 2009

COSO Guidance on Monitoring Internal Control Systems (2009)

Advising Clients in Tough Times

International Versus U.S. Accounting: What in the World Is
the Difference?

Sponsored Links
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Career Resources
AICPA Conferences
Small Business Practitioners
Tax Conference

7/12 - 7/14, Seattle, WA
Advanced Estate
Planning Conference

7/20 - 7/22, San Diego, CA
AICPA Controllers Workshop West
7/21 - 7/22, Las Vegas, NV
See Full Conferences Calendar
AICPA Webcasts
6/16 - Positioning Your Fees Against the Value of Your
Advisory Work
6/17 - SEC Quarterly Update Webcast Series — Q2 2009
6/18 - Economic Crisis: Being Opportunistic in Inopportune Times

AICPA Trusted Business Advisor Workshop

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Ten percent discount on monthly recurring charges for new or
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