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 July 27, 2009 — In This Newsletter:

Ten Dos and Don'ts for Giving and Taking Feedback
by Rick Telberg/At Large

CPAs sound off about performance reviews. Next question: How hard are you working? Join the survey. Get the results.

AICPA National Forensic Accounting Conference. Sept 23  25 in Lake Buena Vista, FL. New solutions and hands-on training from experts in fraud identification, investigation, reporting and deterrence. Earn up to 20.5 CPE credits!

Leveraging the Recession
by Alec Levenson, PhD
In these uncertain economic times, leaders need to know whether their organizations are on the right path. Six key insights show how your firm can thrive in both good and bad times.

Surviving the Economic Layoff
by Rex Gatto, PhD and Mickey Gatto, MEd
Why today’s economic recession is like a forest fire and what type of leadership skills you need to fight it.

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Weekly Spotlight

Human Capital Center Toolbox
by PCPS Human Capital Center
Key strategies on how to create win-win agreements, compensation contracts and an effective compensation plan revealed.

PCPS Human Capital Center Toolbox Series. Discover concepts, best practices and tools that can benefit your firm. Learn more:

No More Staffing Shortages — Find the Right Fit for Your Practice Right Now
Sponsored by Intuit
Profit from finding the help you need — Intuit’s Accountant Work Exchange offers free posting of projects to our nationwide network of professionals.

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New and Noteworthy

IASB Amends the Retrospective Application of IFRS for
First-Time Adopters

AICPA National Conference on Banks & Savings Institutions
The Honorable Elizabeth Duke, Board of Governors of the Federal Reserve keynotes. Ideal for senior financial professionals and CPAs with broker-dealer clients. September 14-16

Trusted Business Advisor Webcast: Pricing Your Advisory Work and
Engagement Tips

Bill Reeb divulges tips on how phasing breaks projects into bite-sized pieces in order to price the work profitably and more. July 29

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New in the CPA2Biz Store

Write a Product Review and You Could Receive an iPod™ Touch …
Review any publication or CPE course you have used. It’s easy. But hurry. Deadline is July 31. Learn more.

Accounting Guidance Library Featuring FASB Accounting Standards Codification™ and Select Audit and Accounting Guides — Special Member-Only Value Package
Ease the transition with this new online Library that includes FASB ASC with full functionality — including search and cross-referencing — and seven A&A Guides at special value pricing for AICPA members only.

Ride the Bear: Strategies for CPA Firms to Survive, Thrive and Grow in a Down Economy
Author Michael Ramos looks at the current situation in the context of other recessions and posits that more opportunity exists — for CPA firms and their clients — than may meet the eye.

Nonprofit Auditing and Accounting Update (2009–2010 Edition)
Understand the latest accounting and auditing developments affecting not-for-profits — and earn CPE credit.

Estate and Related Planning During Economic Turmoil
In handy download format, this new On-Demand publication focuses on how to assess and modify your firm’s estate planning services in a volatile market. Includes ready-to-use checklists.

Didn't find what you were looking for? Visit the AICPA Store.

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Missed the latest headlines from AICPA Corporate Finance Insider? -- CFOs Hold Key to Corporate Decisions -- Social Networking -- Sir David Tweedie Takes On IFRS -- Travel and Expenses in 2010 - Sign up for your FREE issues and stay up to date!

This Week's Best Sellers

Investment Companies — Audit and Accounting Guide 2009

Employee Benefit Plans Audit and Accounting Essentials

Forensic Accounting for Divorce Engagements: A Practical Guide,
Third Edition

Form 990: Moving Beyond the Basics

Sponsored Links
AICPA/IASC Conference on IFRS in North America 2009: The U.S. Perspective. October 29 - 30, New York, NY. Register today and save! http://www.cpa2biz.com/AST/Main/CPA2BIZ_Primary/Accounting/Standards/PRDOVR~PC-IFRS/PC-IFRS.jsp

PCPS Human Capital Center
Discover concepts, best practices and tools that can benefit your firm.

Dealing With the Government in a Down Economy
Former U.S. Deputy Attorney
General keynotes at Forensic Accounting conference.

Hey There! AICPA Insider E-Newsletters Are Now on Twitter!
Follow us @AICPA_Insiders.

Career Resources
AICPA Conferences
Fair Value Measurements Workshop
9/10 - 9/11, New York, NY
AICPA National Conference on Banks & Savings Institutions
9/14 - 9/16, New York, NY
AICPA National Forensic
Accounting Conference

9/23 - 9/25, Lake Buena Vista, FL
See Full Conferences Calendar
AICPA Webcasts
7/29 - Pricing Your Advisory Work and Engagement Tips
8/18 - How the Recession
Has Changed the Landscape for Mergers, Compensation & Governance of Accounting Firms
9/17 - SEC Quarterly Update Webcast Series – 3Q

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