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 August 10, 2009 — In This Newsletter:

Five Tech Trends You Can't Ignore
by Rick Telberg/At Large

What's next in CPA technology? Join the survey; get more answers.

Ride the Bear: Strategies for CPA Firms to Thrive, Survive, and Grow in a Down Economy. Learn how to position yourself appropriately to take advantage of the kinds of opportunities the current economy presents. Easy On-Demand format!

Got Coverage?
by Jason Rosenthal, JD
You paid for it, now use it.

How to Leverage Social Networking
by Journal of Accountancy Staff
The Maryland Association of CPAs has harnessed social networking to reach CPAs in new ways. Here's how.

Deductibility of Bankruptcy Costs and the Origin of the Claim
by Debra Sanders, et al./The Tax Adviser
Recent bankruptcy legislation has made it more expensive to discharge debts in bankruptcy, making any deductions a debtor can take related to a bankruptcy filing more important than ever.

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Weekly Spotlight

What Clients Want to Know Before Saying 'You're Hired'
by Tracy Crevar Warren
Use these 10 tips to avoid critical mistakes on your next sales call.

Smart Risk Management: A Guide to Identifying and Reducing Everyday Business Risks. Includes strategies for analyzing risk, minimizing the downsides and more.

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New and Noteworthy

AICPA President and CEO, Barry Melancon, Talks About Top Issues Facing the Profession

AICPA National Conference on Banks & Savings Institutions
Sydney Garmong chairs. Ideal for senior financial professionals and CPAs with broker-dealer clients. September 14-16

IFRIC Proposes Guidance on Settling Financial Liabilities With Equity Instruments
The International Financial Reporting Interpretations Committee published a draft Interpretation, IFRIC D25 Extinguishing Financial Liabilities with Equity Instruments. The proposal is open for public comment until October 5, 2009.

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New in the CPA2Biz Store

The Guide to Investigating Business Fraud
Developed by the seasoned fraud investigation team at Ernst & Young, this new publication provides a clearly defined framework for approaching a fraud investigation from start to finish. Save 10 percent with our special prepublication discount — use promo code SIX when ordering.

Accounting Guidance Library Featuring FASB Accounting Standards Codification™ and Select Audit and Accounting Guides Special Member-Only Value Package
Ease the transition with this new online Library that includes FASB ASC with full functionality — including search and cross-referencing — and seven A&A Guides at special value pricing for AICPA members only.

Ride the Bear: Strategies for CPA Firms to Thrive, Survive and Grow in a Down Economy
Author Michael Ramos looks at the current situation in the context of other recessions and posits that more opportunity exists — for CPA firms and their clients — than may meet the eye.

Choice of Entity — Key Issues: S Corp, C Corp, Partnership, LLC and Sole Proprietorship
Ample case studies from real life client situations help you hone in on the key issues surrounding the factors that drive the optimal form of organization of a business. Earn 10 CPE credits.

Didn't find what you were looking for? Visit the AICPA Store.

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AICPA 2009 Top Technology Initiatives! Featuring James C. Bourke, CPA, CITP. How technology can impact your firm's financial management and the fulfillment of other fiduciary responsibilities.
AICPA 2009 Top Tech Initiatives
How technology impacts your firm's financial management.
This Week's Best Sellers

Estate & Related Planning During Economic Turmoil

Form 990: AICPA's Answer to Unlocking the Tax Complexities

Investment Companies — Audit and Accounting Guide 2009

Internal Control Essentials for Financial Managers, Accountants and Auditors

Sponsored Links
GAAP Fair Value Requirements for Hedging Instruments Under FAS 157. Prepare for year end compliance.

GAAP Fair Value Requirements for Hedging Instruments Under FAS 157
Prepare for year end compliance.

New section features articles by top industry experts on technology.

Career Resources
AICPA Conferences
Fair Value Measurements Workshop
9/10 - 9/11, New York, NY
AICPA National Conference on Banks & Savings Institutions
9/14 - 9/16, New York, NY
AICPA National Forensic Accounting Conference
9/23 - 9/25, Orlando, FL
See Full Conferences Calendar
AICPA Webcasts
8/20 - The Role of the Neutral Arbitrator in Post M&A Disputes
8/26 - Financial Executive's Perspective on Managing Information Technology Costs
9/16 - AS 5 Implementation for Audits of Non-Accelerated Filers: Evaluating Deficiencies

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