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 November 9, 2009 — In This Newsletter:

Five Things CPAs Need to Know About Social Media
by Rick Telberg/At Large

No. 1: It could change how you do business. Next question: How do you define leadership in these turbulent times?
Join the survey; get the answers.

OCR -- Outsourcing -- Tax Workflow. Reduce prep time by 40% or more. Take your practice paperless. SurePrep. Your tax preparation partner. Click here:

Electronic Discovery: The New Cost of Litigation?
by Jason Rosenthal, JD
How this affects CPA firms.

Incorporating Technology Into Your Strategic Plans
by Alexandra DeFelice
How successful CPA firms do it.

Geriatric Care Managers and Superior Client Service
by James Sullivan, CPA, PFS
How geriatric care managers complement CPAs serving aging clients.

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Weekly Spotlight

More Marketing Ideas That Won’t Break Your Bank
by Tracy Crevar Warren
Seven winning techniques divulged.

XBRL Financial Reporting: Advancing Transparency, Transforming the Dialogue. November 17-18 in New York, NY. Register now:

CPAs Need to Be Ready for a New Boom
Sponsored by SurePrep LLC
SurePrep CEO sees outsourcing and technology combining for breakthrough productivity.

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New and Noteworthy

AICPA Welcomes Federal Trade Commission's Delay of Implementation of ‘Red Flags’ Identity Theft Rule (PDF)

AICPA Federal Real Estate Tax Conference
Steve Renna, president, National Association of Real Estate Investment Managers keynotes. Ideal for attorneys and financial executives. November 30 - December 1

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Conference Spotlight

SEC Chief Accountant Promises "Clarity" on IFRS Road Map This Fall
by Matthew Lamoreaux/Journal of Accountancy

AICPA National Conference on Current SEC and PCAOB Developments. December 7-9 live conference in Washington, DC. With 4 video/simulcast locations. Register here:

Congress Is Encouraged to Keep FASB Within SEC's Purview
by Journal of Accountancy Staff
The Center for Audit Quality, the U.S. Chamber of Commerce and the Council of Institutional Investors sent a joint letter encouraging Congress to retain SEC oversight of FASB.
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New in the CPA2Biz Store

Accounting Trends and Techniques
Updated with all new presentation and disclosure examples, narratives describing financial reporting requirements and an overview of International Financial Reporting Standards (IFRS). This annual AICPA bestseller ships November 26, 2009.

Advanced Income Tax Accounting — Including Practical Application Exercises
Conquer growing tax complexity with this course. It provides the basis to apply FASB ASC 740 (formerly FAS No. 109 and FIN 48) to most real-life situations, and also includes practical exercises illustrating the theory.

Winning the New Ballgame: Planning for Growth in a Post-Recession Economy
Step your firm up to the plate! This pocket-sized guide tackles the daunting issue of how CPA firms can position themselves to capture the emerging opportunities of a post-recession economy.

Accounting for Goodwill and Other Intangibles:
Fair Value Measurements

Whether you are valuing intangible assets in a business combination or assessing impairment, this course helps you not only value such intangible assets for financial reporting purposes, but also advise on how to actively manage them for the maximum benefit of the company.

Didn't find what you were looking for? Visit the AICPA Store.

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This Week's Best Sellers
Annual Update for Accountants and Auditors (2009 — 2010 Edition)
The Guide to Investigating Business Fraud
CPE Direct
Investment Companies — AICPA Audit and Accounting Guide
Sponsored Links
Live Infocast: Tips & Techniques for FVS Practice Administration -- Best Practices from Leading Experts. November 10, 3-5pm ET.
Take Your Tax Practice Paperless
And reduce prep time 40 percent or more.
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Offering at-a-glance view of your business financial health.
Career Resources
AICPA Conferences
AICPA Federal Real Estate Tax Conference
11/30 - 12/1, Washington, DC
Conference on Current SEC and PCAOB Developments
12/7 - 12/9, Washington, DC
Advanced Personal Financial Planning Conference
1/17/2010 - 1/20/2010, Orlando, FL
See Full Conferences Calendar
AICPA Webcasts
11/17 - Compilation and Review Alert Strategic Briefing — 2009/2010
11/19 - Is It Time to Plan for a Recovery?
12/1 - IFRS Quarterly Webcast Series — Fourth Quarter 2009
See Full Web Events Calendar
AICPA Trusted Business Advisor Workshop: Delivering on your Trusted Business Advisor Status - Texas
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