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 June 14, 2010 — In This Newsletter:

It is not an issue of whether your clients can do their own payroll, but whether they should. Explore Paychex.

Tracy Warren

Is Your Firm Wasting Valuable Profits on Marketing?
by Tracy Crevar Warren

The latest PCPS CPA Firm Top Issues Annual Survey ranked marketing as one of the industry’s top five concerns. Is your firm up to speed?

Who Is an Eligible Hire for the Latest Employer Tax Incentives?
by Heidi Parton, and Compliance and Marketing Divisions, Paychex, Inc.
Do your clients know who is considered an eligible hire for the latest employer tax incentives?
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Insurance & Benefits

Available Free On-Demand! The 2010 HIRE Act Infocast. Must-Know Guidance for You and Your Clients. Learn more. Click here.

Businesses Need Insurance — Help to Navigate the Choices
by Heidi Parton, and Compliance and Marketing Divisions, Paychex, Inc.

Ensure your clients are “insured”. How to help your clients understand which insurance plans will meet their professional and personal needs.

James Sullivan

Financial Health and Physical Health After Age 65
by James Sullivan, CPA, PFS
Why your clients are worried about their healthcare costs after age 65 with good reason.

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Human Resources

Payroll and 401(k) Integration — An Efficient Process
by Heidi Parton, and Compliance and Marketing Divisions, Paychex, Inc.
Review reasons that payroll and 401(k) integration makes sense for businesses.

The CPA Charm
by Sukanya Mitra
One of two accountants still land jobs today. Do you have what it takes?

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New in the CPA2Biz Store
Applying A-133 to Nonprofit and Governmental Organizations
Become more efficient and effective at planning and performing audits in accordance with the requirements of Circular A-133 and the Single Audit Act Amendments. Earn up to 24 CPE Credits.

Compilation and Review Engagements Guide

The Guide features information on implementing SSARS No. 19, Compilation and Review Engagements, including illustrative engagement and representation letters, sample compilation and review reports, detailed illustrations, and case studies.

Audits of 403(b) Plans: A Challenging New Audit Area

This course provides a background on the tax rules applicable to a 403(b) plan, enabling you to develop a better understanding of how these plans are different and how the audit procedures must be modified.

Accounting Trends & Techniques — Employee Benefit Plans
New edition provides a multitude of illustrative disclosures for financial statements of employee benefit plans.

2010 Health Care Reform Act: Critical Tax and Insurance Ramifications for You, Your Business, and Your Clients
Be informed on health care changes and get tips and strategies to best deal with them.

Health Care Entities — AICPA Audit and Accounting Guide
Understand the unique considerations of a healthcare organization with this authoritative accounting and auditing resource.

You Are the Value: Define Your Worth, Differentiate Your CPA Firm, Own Your Market
Take client meetings to a new level with this seven step process.

Didn't find what you were looking for? Visit the AICPA Store.

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Watch an informative panel discussion on the AICPA Firm-Based Member Retirement Program.

Watch an informative panel discussion on the AICPA Firm-Based Member Retirement Program.
Trusted Business AdvisorSM Solutions
Payroll, HR & Retirement Services
Firm-Wide Workflow Solution
Paperless Bill Management
Financial Management and Accounting Applications
Paperless Tax Workflow Products
Online Audit Confirmations
FACT: 84% of accountants prefer that their clients outsource payroll rather than calculate it themselves. How about you? Explore Paychex.
New and Noteworthy
CPAs Increasingly Asked to Address Information Technology Challenges for Clients
AICPA Says IRS Should Withdraw Uncertain Tax Position Proposal 
Exposure Draft of Proposed Statement on Standards for Attestation Engagements Available
Comments due September 10 on proposal (PDF) to amend AT section 301.23 (PDF) in AICPA Professional Standards to permit disclosing reason for independence impairment in a report on compiled prospective financial information.
AICPA Upcoming Events
Damages Assessment in Intellectual Property Litigation
6/15, Live Infocast
SEC Quarterly Update Webcast Series — Second Quarter 2010
6/16, Live Webcast
Internal Investigations: Was It Ignorance, Negligence or Fraud? 6/17, Live Infocast
Not-for-Profit Strategic Briefing
6/23, Live Webcast
AICPA International Business, Accounting, Auditing and Tax Conference
6/23 - 6/24, Washington, DC
AICPA Small Business Practitioners' Tax Conference
7/11 - 7/13, Coral Gables, FL
AICPA National Advanced Accounting and Auditing Technical Symposium (NAAATS)
7/15 - 7/16, Lake Buena Vista, FL
AICPA Advanced Estate Planning Conference
7/26 - 7/28, Washington, DC
AICPA Emerging Partner Training Forum II
8/11 -
8/12, New York, NY
AICPA Elite Values - Hertz

Paychex is the preferred provider of 401(k) services through the AICPA Firm-Based Member Retirement Program. Find unique pricing and benefits designed exclusively for AICPA members.
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AICPA Elite Values - Office DEPOT

AICPA Members receive big savings on office supplies and furniture!
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AICPA Elite Values - HP

Get HP business quality and reliability. Enjoy discounts up to 30 percent, and free U.S. ground shipping.
Click here for details

Click here to join AICPA.

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