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January 30, 2012
CPA Insider
  IN THIS ISSUE: > Firm Management  > TechByte  > CPA News to Know  > Video  > New In The Store
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Marketing Toolkit for CPAs. Promote your services. Communicate your value. Click here for all the resources you need!
Firm Management
Does Your Firm Have a Vision for Its Future?
by Jennifer Wilson
Use these six steps to develop yours.
Understanding the New Chartered Global Management Accountant Designation
from AICPA Communications
CPA Firms Are at a Crossroads
by James Metzler, CPA
2012 and Beyond.
Securing the Future: Building a Succession Plan for Your Firm (Publication)
PCPS HCC Strategy and Planning
Free eBook Sample: Bull's-Eye! The Ultimate How-to Marketing & Sales Guide for CPAs, Chapter 17 (Publication)
Joint webinar hosted by the AICPA and the Institute of Internal Auditors: COSO’s Proposed Revision to the Internal Control – Integrated Framework. January 31, 2012 at 12:30 PM EST. Register here:
What 11-letter Word Do All CPAs Spell Incorrectly?
by J. Carlton Collins/Journal of Accountancy
Find out.
Technology Is Now Part of the CPA Base
by Donny Shimomoto, CPA.CITP
Why CPAs must learn to leverage technology to provide superior services to their clients and coworkers.
AICPA Information Technology Membership Section  
Evaluating Performance in Information — Technology Management Accounting Guideline [Download] (Publication)
New In The Store
  Codification of Statements on Auditing Standards
This essential reference for auditors of nonpublic companies will help you find the information you need for your audit engagements.
The Tax Relief and Job Creation Act of 2010: Tools, Tips and Tactics
Be the first to offer your clients valuable tax planning advice with this new multimedia explanation and analysis of the law.
Didn't find what you were looking for? Visit the AICPA Store.
AICPA Member Discount Program
Receive $100 off select Inspiron, XPS and Alienware systems $999 or more. Use coupon code B3C2RMHLN7BC4J now through 1/31/2012.
Click here for details
Save on shipping this tax season. AICPA Members save up to 29 percent on select FedEx® shipping services.
Click here for details
  Bank of America  
AICPA offers both personal and business Visa® credit cards with WorldPoints® rewards.
Click here for details.
Practitioners Symposium and TECH+ Conference. In partnership with the Association for Accounting Marketing Summit. June 11-13, 2012 at the Aria in Las Vegas, NV. SAVE with Super Early Bird by March 3:
Sponsored Links
New Management Accounting Designation Arrives Jan. 31; Join Free Webcast of Launch Event
Follow the launch event (8-9 a.m. ET) on Twitter #CGMALaunch. Watch the event live: register now.
In This Week’s Corporate Finance Insider…
Whistleblower Case Study; M&A Activity on the Rise; Solve Your Biggest Vendor Headaches. FREE issue.
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CPA News to Know
Don’t Miss AICPA/CIMA Management Accounting Designation Launch January 31 at International Event
NASBA and AICPA Give Final Approval to Revisions to Continuing Professional Education (CPE) Provider Standards
Companies Ready to Deploy Cash in 2012: Deloitte
Technical Questions and Answers Issued on Reimbursements Received Under the PPACA’s ERRP
More News
New AICPA/CIMA Management Accounting Designation to Launch January 31 at International Event AICPA President/CEO Barry Melancon explains why he expects it to be a game changer. WATCH NOW:
  New AICPA/CIMA Management Accounting Designation to Launch January 31 at International Event
AICPA President/CEO Barry Melancon explains why he expects it to be a game changer.
  New survey: uptick in job hires ... tips on how to cash in ow.ly/8DAp9 CPAs: Should you or your clients invest in bonds, CEFs, structured notes or other funds this year? ow.ly/8DAsb Become an Expert Networker: blend communication with interpersonal skills in 4 easy steps ow.ly/8AidL  
Finance Insider
Taxation Insider
Management Insider
Clues in over 105,000 CPAs to great job opportunities, plus powerful tools, guides and research for getting their career to the next level.

Covers financial management and corporate compliance issues, job opportunities, career advancement strategies, self assessment tools, compensation research and hiring trends for over 80,000 B&I CPAs and other financial professionals.

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