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October 15, 2013
CPA Insider
  IN THIS ISSUE:   > Articles   > News   > CPA News to Know   > Webcasts   > Video  
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Special Advertising Report on Payroll
Have you tried this way to boost business?
By Blake Christian, CPA
There's gold in the file room if you only know how to find it.
How to prevent new stars from flaming out
By Doug Blizzard
A good start makes a big difference in the success of a new employee.
Smart Data Management: Lifeblood of the Enterprise—Data Storage, Retrieval, and Analysis
Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs
The PCPS Top Talent Study: Gaining a Strategic Advantage in Recruiting and Retention
Leading an Accounting Firm: The Pyramid of Success
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AICPA  Sophisticated Tax Planning for Your Wealthy Clients Virtual Conference, Nov. 18–19, 2013. Up to 17.5 credits.
Saving face in the Facebook age
Social media pose a reputational risk—especially if you're not watching closely.
Spam filters causing you problems?
Do this to prevent important email messages from going to your junk folder.
Why you might be able to make more money next year
CFOs are prepared to offer job candidates better benefits and more money.
Guess which conference produces the most CFOs
Forget football. The Big Ten is a real power conference when it comes to CFOs.
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New In The Store
  Identity Theft: Preventing, Detecting, and Investigating Identity Theft
As the instances of identity theft continue to increase on a yearly basis people are interested in how to detect identity theft, how to protect themselves from being a victim of identity theft and how to investigate instances of identity theft.
  Applying the Risk Assessment Standards: Case Study Approach for Smaller, Less Complex Entities
Learn from examples and case studies demonstrating how the risk assessment standards may be practically implemented and documented. Gain clarity on issues frequently seen as complex, using cases to provide practical application solutions.
  Assessing and Responding to Audit Risk: International Auditing Standards
Provides recent auditing information covering every aspect of your engagement, from planning to reporting. Includes relevant guidance contained in international standards on auditing (ISAs) through September 2013, as well as illustrative examples.
  CPA Client—Advances in Tax Planning 2013
Optimize your year-end client and prospect communications with this topical, timely year-end tax planning content for your clients. Now available in a flexible, editable MS Word format that can be used through a wide variety of channels, as well as a polished PDF newsletter format that can be used as-is via direct mail, e-mail, or your firm's website.
Didn't find what you were looking for? Visit the AICPA Store
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AICPA Member Discount Program
  Office Depot(R)  
Introducing exclusive AICPA member pricing on select Apple® iPad® models with Office Depot®. Click here for details.
AICPA members receive double discounts on select Dell products now through 10/31/13. Click here for details.
  Bank of America  
AICPA offers both personal and business Visa® credit cards with rewards programs. Click here for details.
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Avalara 12 sales tax tips for QuickBooks users. Download now.
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The tax experts at Avalara have compiled 12 sales tax tips for 2013 to help QuickBooks users master the challenge.
CPA News to Know
1 IRS not issuing liens or levies, enforcement actions limited, during shutdown
1 CFOs split on moving up to CEO job
1 Have you hugged your CPA today?
1 Five key objectives for in-demand internal auditors
1 Internal auditors get modest raises in U.S., Canada
Microsoft Office 365  Get Office 365 for your accounting business
Upcoming AICPA Webcasts
  Oct. 16 AICPA Online Global Manufacturing Conference
  Oct. 17 AICPA Auto Dealership Virtual Conference
  Oct. 17 Tax Power Hour: Solo Practitioner Procedures
  Oct. 17 Compilation, Review, and Accounting Service Update
  Oct. 17 Analyzing a Company's Financial Statement
    View webcast calendar
Two lessons learned in China
Merkle Inc.'s Sally Shanks, CPA, stresses the importance of employee engagement and a strong operations management team.

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Covers financial management and corporate compliance issues, job opportunities, career advancement strategies, self-assessment tools, compensation research and hiring trends for more than 80,000 B&I CPAs and other financial professionals.

Delivers need-to-know news of the profession, hard-hitting commentary and professional development resources for more than 70,000 corporate taxation professionals.

Delivers tax news, expert commentary, recommended products and professional development resources to more than 45,000 tax and financial planning professionals.

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