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Webcasts
Pricing Strategically: Driving business success
NASBA FIELD OF STUDY
Business Management & Organization
LEVEL
Intermediate
CPE CREDITS
Audio Webcast: 2.0
Attend this webcast to uncover and quantify what drives customers' demand on products and services, gain a solid understanding of current pricing practices in product and service industries, and learn how to shift the communication in your organization away from costs and towards value creation for customers.

CGMA designation holders attend for free

When you log into this website with your AICPA member account, the section discount will be automatically applied during checkout. Section discounts cannot be combined with any other offer. Should you have any questions or encounter any issues, please contact the AICPA Service Center at 888-777-7077 or service@aicpa.org.

ON24 Supported System Configurations

  • Windows 7+(Microsoft Edge, Latest Internet Explorer, Firefox, or Chrome)
  • Apple Mac OS 10.9+ (Latest Firefox, Safari, or Chrome)
  • Ubuntu Linux (Firefox only)
  • Android 4.x (Chrome Browser Only)
  • Apple iOs (Latest version, Safari Browser Only)

If you are using an unsupported version of a Windows, Mac, or Linux operating system, you may experience difficulty in viewing and/or listening to the event.

Media Players
In order to access the event, you must have the following streaming media player installed on your computer:

ON24 Supported Browsers

  • Microsoft Edge
  • Internet Explorer 9+
  • Mozilla Firefox (Latest)
  • Safari (Latest, Mac Only)
  • Google Chrome (Latest)

Technical Support: For technical support, please contact service@aicpa.org or call 888.777.7077 Mon-Fri 9am-6pm ET.

Detailed information can be found here
https://event.on24.com/view/help/sysreq.html

Product details

Cost-plus vs value-based pricing

Who Will Benefit?

  • Management Accountants
  • CEOs
  • CFOs
  • Controllers
  • Staff
  • PA Practitioners

Key Topics

  • Strategic pricing
  • Cost-plus pricing
  • Value-based pricing
  • Creating & communicating value

Learning Objectives

  • Understand how to price strategically to maintain market share and profitability in a competitive environment.
  • Quantify the financial benefit customers receive from your products and services.
  • Use effective pricing tools and techniques and choose the right pricing strategy for your product and services.

Do you even know if you're leaving money on the table? How effective is your current pricing process? Value-based pricing is celebrating 25 years of documented success. Is your company still pricing on a cost-plus basis?

Knowing how to profitably create, capture and communicate value to the customer is one of the critical components of maximizing revenue and driving business success.

What you can expect

Attend this webcast to uncover and quantify what drives customers' demand on products and services, gain a solid understanding of current pricing practices in product and service industries, and how to shift the communication in your organization away from costs and towards value creation for customers.

FAQs

Please check the following:

  • Did you do a system test?
  • Are you still connected to the internet?
  • Is your computer configured to stream media? Test your system
  • Do you have the most up to date flash player installed?
  • Do you have the appropriate bandwidth to view the broadcast?
    • Symptoms of incorrect bandwidth include freezing or stuttering video during playback.
  • Does your IT department allow access to streaming audio/video through your corporate network?

Please check the following:

  • Did you do a system test?
  • Are you still connected to the internet?
  • If you have internal speakers verify that they are not muted.
  • If you have external speakers verify that they are turned on and aren't muted.
  • Do you have the most up to date flash player installed?
  • Do you have the appropriate bandwidth to view the broadcast?
    • Symptoms of incorrect bandwidth include freezing or stuttering video during playback.
  • Does your IT department allow access to streaming audio/video through your corporate network?

Pop-up blockers are software programs that stop windows from opening automatically. These windows often feature advertisements that can be an annoyance while browsing the internet.

While this is normally a desired result, some software utilizes the additional windows to deliver key functionality. Our webcasts utilize pop-ups to automatically open your presentation, attendance checks and slides in a new window. If your pop-up blockers are enabled, it will prevent you from being able to view the event and the attendance checks automatically.

It is very common to have multiple pop-up blockers operating at the same time; some you may not be aware of. You can locate most pop-up blockers in either the system tray (lower right hand corner of your screen but the clock) or as a toolbar (in IE and Firefox click on "View" then "Toolbars" to activate or deactivate toolbars).

Common toolbars such as Google and Yahoo Companion have built in pop-up blockers that you may need to disable. Also, if you are running personal firewall software such as Norton's Internet Security or Zonealarm, they will also block pop-ups.

If you are running personal firewall software and cannot view the event, please contact your internal IT department or the manufacturer of your firewall software for assistance in disabling pop-up blocking.

Also, if you are using a corporate network, please be aware of your IT policies regarding streaming audio and video. It is very common for businesses to block access to certain web sites containing unrelated content or streaming audio and video. Your IT department may need to make an exception in the system allowing you to view the broadcast.


If you opted for the CPE version of the webcast, then: YES. After the webcast is completed and you have selected all of the qualifying attendance checks, you will have the ability to print/download your CPE certificate. There are a number of ways to access your certificate.

  • At the end of the event, while still logged in, you can click the CPE icon at the bottom of the event player, which will launch a pop-up window containing your certificate.
  • If you do not click the CPE icon while in the presentation, you will have subsequent opportunities to download and print it. A post event email will be sent to the email address the event was registered under with a direct link to your certificate, as well as, access to the archive where you can again click the CPE icon.
  • If you have an AICPA/CPA.com store ID, you will also be able to access your certificate from your My Accounts section. If you opted for the NO CPE version of the webcast, then you will not be able to receive a certificate of completion.

NOTE: If you attended the CPE eligible webcast event, but did not click all the required attendance checks, qualifying you for CPE credit, you will NOT be able to use the archive of the event to then qualify for CPE. As a reminder CPE credit cannot be given for watching the archived version of the webcast due to NASBA guidelines.


Yes. All registrants of our webcasts get access to the archive after the event is over. The archive is typically available 24 hours after the event ends and online for 3 months. The same link you receive for accessing the live event can be used for accessing the archive. CPE credit will only be given if you attend the original, live webcast. Credit cannot be given for watching the archive version of any AICPA webcast, due to the National Association of State Boards of Accountancy (NASBA) guidelines issued for CPE.

When the FAQs in the presentation resource list don't resolve your issue, we ask that you contact us immediately for further assistance using the Q&A function in the presentation or one of the following:

  • Service Center by telephone – 1.888.777.7077
  • Service Center by email – service@aicpa.org
  • Due to varying email volume and processing times, we recommend attempting to contact us by telephone first if you are contacting us on the same day as your event.
  • If available, the following information can be very helpful to us when troubleshooting your issue.
    • What operating system are you currently using?
    • What internet browser are you using?
    • Are you receiving any error messages?
      • If so, please record the exact text of the message as it appears.
    • Are you running any anti-virus software?
      • If yes, what brand/version?
    • Are you running any pop-up blockers or toolbars?
    • Are you accessing the internet from your home PC or are you on a corporate network?
    • What type of connect are you using?
      • Cable, DSL, Dial-up, etc...
    • Can you provide a step-by-step description of how you are accessing the webcast?
    • What media player are you using?
      • Do you know the version of the player software?
    • Have you ever been able to view a webcast using the PC in question?
      • If so, when?

Participation in a live webcast is considered group-study. Credit is based on the scheduled length of the live program, with one 50-minute period equal to one CPE credit. Most webcast are scheduled for 100 minutes or two CPE credits.

You can find more information on the following AICPA Store web page: Important Information on Your CPE Credit.

Yes, you can log in during any portion of the webcast. Please note, however if you do not respond to the required amount of attendance checks, which are randomly distributed throughout the event, you will not qualify to receive your CPE certificate.

You may substitute your registration with another webcast of equal or lesser value if the request is received up to a day prior to the webcast. Refunds, less 50 percent administrative fee, will be issued if cancellation requests are received up to a day prior to webcast. No refunds or substitutions will be issued if cancellation requests are received during the webcast or after the webcast completion. For further information, call the AICPA Service Center at 888-777-7077 or send an email to service@aicpa.org.

Group Access

When a multi-seat group purchase is made, participants will all sit in one room and watch the course together.

After the group purchase is made, the purchaser will receive an email which provides them a direct link to the course. They should use this direct link to access the course.

For those participants sitting together as a group, using a single computer, the person who makes the PURCHASE must be the person logged into the event in order for everyone to receive CPE credit. As the attendance checks are presented on the screen the person logged in must answer them. If all the required checks have been met at the end of the event, the person logged in will click the CPE icon and a form will be provided, so that they can enter each participant who was sitting in the room with them. Once the form is fill out with all the users names/email addresses, then all certificates will be generated for saving/printing.

So what does this mean for my CPE certificate?

If you attended in a group, then the person who is logged in is responsible for responding to the attendance checks. After the event is over and the person logged in selects the CPE icon, they will be required to fill in the name, email and STORE ID of each person sitting in the room. This is why those individuals must have previously registered. Without a valid store ID, the attendee will NOT be able to access their CPE certificate from the MY ACCOUNT option after the event.

Ratings and reviews
Speaker bio

Michael N. Hurwich

Global President, SPMG Strategic Pricing Marketing Group

Michael has consulted to major Fortune 500 and mid-sized firms for the past 20 years. He is one of the foremost pricing consultants known around the globe for his hands-on pragmatic approach integrating Value Based Pricing practices within an organization to Strategy development and tactical pricing. He started his consulting career at Deloitte Consulting.

During his consulting career, Michael has developed numerous corporate and business unit strategies for a broad range of clients in a broad range of industries including: telecommunications, e-services, finance and insurance, logistics and distribution, technology solutions, Oil, Gas & Chemicals, FMCG, pharmaceuticals, retail and not-for-profits.

In 2015, Michael wrote a 325 page book called, "The Joy of Pricing" and is working on his second book about pricing tools and methodologies.

Michael has also written numerous articles on pricing and marketing strategies including, "Pricing in Turbulent Times", "Managing 100 Basis Points", "Pricing for Speed: Pharmaceutical Case", and "Pricing for Channel Management". He periodically writes for PPS and the Pricing Institute. He is also a frequent lecturer in Asia, Europe the United States, and Canada.

Michael has an M.B.A. in Corporate Finance & International Marketing from the Olin School of Business, Babson College, Boston and an Honors BA, Managerial Economics/Marketing.

R James Alerding

R James "Jim" Alerding founded Alerding Consulting, LLC. As the owner and sole professional for Alerding Consulting, Alerding consults with Business Valuation Professionals as to various valuation and litigation projects. Alerding also lectures nationally, conducts and participates in webinars nationally, and writes articles and books on valuation and litigation subjects.

Prior to founding Alerding Consulting, Alerding practiced as a BV Professional for over thirty years with Blue & Co., LLP and Clifton Gunderson, LLP. During that career, Alerding testified in trials over 350 times and in depositions another 200 to 300 times. Alerding has been a CPA since 1969 and was a former member of the AICPA Business Valuation Committee. Alerding was also a member of the Writing Task Force which developed the SSVS#1, and was inducted into the AICPA Business Valuation Hall of Fame.

Alerding received his BS in Accounting, Summa Cum Laude, from Xavier University in 1967. Alerding is a co-author of Financial Valuation: Applications and Models, and has authored or co-authored four other books on business valuation related topics.

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$129.00
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CREDIT INFO
CPE credits
Audio Webcast
: 2.0
NASBA Field of Study
Business Management & Organization
Level
Intermediate
Prerequisites
General knowledge of business and product pricing
ADVANCE PREPARATION
None
Delivery Method
Group Internet Based
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