×
Conferences
AICPA Personal Financial Planning Summit
Jan. 27–Jan. 29, 2020
|
Palisades West, Austin, TX
| Live online
Conference details

The future — the expectation isn’t more, it’s just different.

We are living in times where every moment is throwing something new at us. It’s constantly adding new possibilities and opportunities that clients and businesses want to tap into. To thrive in this highly transformative time as a personal financial planner, you need to rethink the offerings and value you can deliver. The 2020 Personal Financial Planning Summit will bring you insights and strategies that you and your firm can apply straightaway in 2020.

Download brochure

A summit unlike any

The 2020 Personal Financial Planning Summit follows a unique format that fosters conversations — so that you can absorb and take away as much as you can.

The summit brings together:

  • Opportunities to build your network during receptions, fireside chats and an evening riverboat cruise and community dinner, so you can continue the discussion outside of the classroom
  • Group discussions and collaboration opportunities to foster connections with peers and experts from tax, real estate, retirement, investment and risk management
  • Deeper insights and ideas on how to improve the inner workings of your firm

Featured speakers

Apollo Lupescu, PhD
Vice President, Dimensional Fund Advisor

Cheryl Holland, CFP
President, Abacus Planning Group, Inc.

Kate Healy
Managing Director, TD Ameritrade, Institutional Managing Director, Generation Next

Nancy Bleeke, MBA
President, Sales Pro Insider, Inc.

Attendance options
AICPA Personal Financial Planning Summit
Jan 27-Jan 29, 2020
Pricing:
Early Bird rate ends 12/13
AICPA member: $1,195.00
Nonmember: $1,595.00
Agenda

SUNDAY, January 26
5:00PM - 8:00PM

Early Registration Open

6:00PM - 8:00PM

Welcome Recption

7:30PM - 8:00PM

Opening Fireside Chat

Monday, January 27
7:45AM

Transportation to Conference Center

8:00AM - 9:00AM

Continental Breakfast

8:30AM - 8:45AM

Welcome Remarks

8:45AM - 10:25AM

General Session

1. Team Building for the Next Generation with Kate Healy
Field(s) of Study: Communications and Marketing
Knowledge Level: Advanced

Speaker: Kate Healy, Managing Director,Generation Next, TD Ameritrade Institutional


Changing demographics of our population are requiring advisors, more than ever before, to focus on the next generation of clients and planners. Advisors must embrace NextGen clients and truly understand the unique needs of this demographic of emerging wealth. This includes communication preferences, biases, fears and values that shape their behaviors. Learn the tools advisors need to listen, understand, and serve these clients, as well as the service offerings that will attract and support them.

This presentation provides a glimpse at the stats, facts, and data that paints a picture and makes a case for building a bridge to the next generation of clients and planners.

Learning objectives:

  • Learning to understand diverse client behavior and communication preferences
  • How your Service needs to evolve to meet needs of NextGen Clients
  • Statistical data about the state of the industry
  • How to build trust with NextGen Clients
  • The impact of working with NextGen, including diverse clients, on your bottom line

Prerequisite: 6-10+ years in the profession
Advanced prep: None

10:25AM - 10:45AM

Refreshment Break

10:45AM - 11:35AM

General Session

2. Understanding Your Clients: The Investor Survey
Field(s) of Study: Specialized Knowledge
Knowledge Level: Advanced

Speaker: Stephen de Man, Regional Director, Dimensional Fund Advisors


This presentation reviews the results from an end investor survey conducted by Dimensional Fund Advisors. The survey is designed to provide insight into the motivations, preferences, and attitudes clients hold when considering their relationship with an advisor. Attendees will gain insight into how different client segments make decisions regarding why they selected an advisor, what is important for an ongoing relationship, and how clients measure the perceived value advisors deliver. The session is designed to have a high degree of interaction between attendees in order to learn from both the material presented as well as gain additional insight from their peers.

Learning objectives:

  • Understand why clients are selecting advisors and what steps can be taken to increase the response rate during the initial engagement.
  • Analyze how different target audiences, segmented by age, gender, investable assets, and tenure with an advisor differ in their needs and wants from a relationship
  • Consider how the perceived value advisors provide can be influenced by different aspects of the advisor-client relationship.

Prerequisite: 6-10+ years in the profession
Advanced prep: None

11:35AM - 12:30PM

Networking Lunch

12:30PM - 2:10PM

General Session

3. Cultivating Mindfulness in Your Practice
Field(s) of Study: TBD
Knowledge Level: Advanced

Speaker: Ed Jacobson; Jody Jacobson


Description coming soon.

Prerequisite: 6-10+ years in the profession
Advanced prep: None

2:10PM - 2:20PM

Refreshment Break

2:20PM - 4:00PM

General Session

4. Psychology of Financial Planning
Field(s) of Study: TBD
Knowledge Level: Advanced

Speaker: TBD


Description coming soon.

Prerequisite: 6-10+ years in the profession
Advanced prep: None

4:00PM

Bus Departs for Hyatt Barton Creek

5:30PM - 7:30PM

Networking Reception

7:00PM - 8:00PM

Fireside Chat

TUESDAY, January 28
7:45AM

Transportation to Conference Center

8:00AM - 9:00AM

Continental Breakfast

8:30AM - 8:35AM

Morning Annoucments

8:35AM - 10:50AM

General Session

5. Evolve Your Client Services Culture to a Growth Culture
Field(s) of Study:Specialized Knowledge
Knowledge Level: Advanced

Speaker: Nancy Bleeke, MBA, President, Sales Pro Insider, Inc.


No firm thrives decade after decade with just one or two “rainmakers.” Yet how do you equip and empower a G2 when they don’t see themselves as salespeople? What’s needed to systematically evolve into a growth culture without losing the well-oiled client service machine you’ve built?

We’ll discuss and discover:

  • The 3 barriers that will stop your G2 from embracing business development and seeking new clients
  • The key foundation components needed for ongoing focus, accountability, and efforts for business development
  • The leadership needed to evolve a strong service culture to a client-focused sales culture

Learning objectives:

  • Insights to the transfer of business development responsibilities
  • Specific how tos of what works and doesn't
  • Clarity on a path forward for expanding new client acquisition

Prerequisite: 6-10+ years in the profession
Advanced prep: None

10:15AM - 10:35AM

Refreshment Break

9:55AM - 11:10AM

General Session

6. Client Engagement: Moving from Great to Exceptional
Field(s) of Study: Specialized Knowledge
Knowledge Level: Advanced

Speaker: Cheryl Holland, CFP, President, Abacus Planning Group, Inc.


Exceptional client service is a competitive advantage that accelerates the growth of your firm. This session will explore the steps for developing, training and sustaining exceptional client service unique to your firm.

Learning objectives:

  • Defining exceptional service. We will explore the language of client service, define the must-haves before beginning this new journey, e.g., ideal client, strategic plan, core values, and share personal experiences of exceptional service.

Prerequisite: 6-10+ years in the profession
Advanced prep: None

12:15PM - 1:15PM

Networking Lunch

1:15PM - 2:55PM

Concurrent Sessions (Select One)

7. Succession Planning Panel
Field(s) of Study: Specialized Knoweldge
Knowledge Level: Advanced

Speaker: Theodore Sarenski,CPA, CFP, PFS, AEP, CEO, Blue Ocean Strategic Capital, LLC;
Mark Astrinos, CPA, CFP, PFS, Principal and Founder, Libra Wealth;
Sue Stevens, CPA/PFS, CFP, CFA, CAP, MS, MBA, Wealth Advisor, Buckingham Wealth Management;
Michael Goodman CPA/PFS,President, Wealthstream Advisors, Inc.


Description coming soon.

Prerequisite: 6-10+ years in the profession
Advanced prep: None

3:00PM

Bus Departs for Hyatt Barton Creek

4:00PM

Networking Activity (Included with Registration)

WEDNESDAY, January 29
7:45AM

Transportation to Conference Center

8:00AM - 9:00AM

Continental Breakfast

8:30AM - 8:35AM

Morning Annoucments

8:35AM - 9:50AM

General Session

8. Hiring the Right People
Field(s) of Study:Specialized Knowledge
Knowledge Level: Advanced

Speaker: Michael Goodman CPA/PFS,President, Wealthstream Advisors, Inc.


In this competitive landscape, how do you find the right candidates? How to evaluate candidates so you hire the right people for the right roles? Additionally, we will discuss way to avoid the common mistakes made in deciding on who to bring on to the team.

Learning objectives:

  • To find, interview and determine who the right candidates are for your team.

Prerequisite: 6-10+ years in the profession
Advanced prep: None

9:50AM - 10:15AM

Refreshment Break

10:15AM - 11:55AM

General Session

9. Communicating the Advisor Value Proposition
Field(s) of Study: Business Management & Organization
Knowledge Level: Advanced

Speaker: Apollo Lupescu, PhD, Vice President, Dimensional Fund Advisors


Financial advisors must have the technical competence to understand complex financial concepts, and at the same time the skills to effectively communicate these ideas to retail investors. The workshop will highlight best practices and provide a framework for advisor communication using a structured approach that can be used to effectively convey messages that resonate with clients and prospects. The speaker will then provide practical illustrations on how to apply the framework to frequent and tough questions such as:

  • How do you invest money, and how are you different than others?
  • Is it a good time to invest in the current market conditions?
  • What is the value of your advice, and does it justify your fees?

Learning objectives:

  • Become familiar with a structured communication framework;
  • Improve the ability to engage and effectively communicate with clients
  • Create more efficiency and consistency within the firm.

Prerequisite: 6-10+ years in the profession
Advanced prep: None

11:55AM - 12:00PM

Wrap-Up and Closing Remarks

Sponsors

Platinum Sponsor


Gold Sponsor


Fireside Chat Sponsor

Tote Bag Sponsor

More details

Tax, PFP Section Members or PFS Credential Holders save an additional $100

The discount will be automatically applied during checkout. Note: Tax, PFP or PFS discounts cannot be combined.

AICPA Discount Policy: Only one coupon code can be applied to each website or telephone registration.

Questions? Contact the AICPA Service Center at 888-777-7077 or service@aicpa.org.
More information on the Tax Section or PFP Section memberships.

On-Site/Flex Pass Conference: You may cancel without penalty if cancellation request is received up to and including 45 days prior to the start of the conference. Due to financial obligations incurred by the AICPA, a credit less 50% of the registration fee will be issued for requests received up to and including 21 days prior to the start of the conference. No refunds or credits will be issued on cancellation requests received less than 21 days prior to the start of the event.

Online Conference: You may cancel and receive a refund if cancellation request is received up to and including 15 days prior to the start of the conference. You can cancel and receive a 100% credit if your registration is canceled within 7 days of the start of the conference. Due to financial obligations incurred by the AICPA, a 60% credit will be issued for requests received up to the day prior to the start of the conference. No refunds or credits will be issued on cancellation requests received once the online conference begins.

For more information about AICPA's conference cancellation policy, contact the AICPA Service Center at 1-888-777-7077 or service@aicpa.org.

Resolution of Disputes

Transactions at this site are covered by binding arbitration. Any controversy or claim arising out of or relating to the use of this Web site that cannot be settled to your satisfaction by our member satisfaction team shall be settled by arbitration in New York, New York. Such disputes will be administered by the American Arbitration Association (https://www.adr.org/), 335 Madison Avenue, 10th floor, New York, New York 10017-4605, (800) 778-7879, in accordance with its Arbitration Rules, and judgment upon the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof.

Should you feel that there has been a breach to the integrity or security of this site, please contact the service center immediately at 888.777.7077.

Ratings and reviews
PRICING SUMMARY
Early bird saving through 12/13
AICPA Personal Financial Planning Summit (In person)
$1,195.00–$1,595.00
$1,695.00
CREDIT INFO
CPE credits
Conference
: 17.0
NASBA Field of Study
NONE
Level
Advanced
Prerequisites
Demonstrated expertise in financial planning.
ADVANCE PREPARATION
None

Location & Accommodations

Location:

Building One
6300 Bee Cave Road
Austin, TX 78756

Hotel Information

8212 Barton Club Drive
Austin, TX 78735

Room rate:

Cutoff date:

Hotel reservations:

Dress code:

Back to Top